Measured the amount of copy devoted to appearance, home, male-female relations, and self-development in "Seventeen" magazine in 1961, 1972, and 1985. Male-female relations decreased, and self-development increased in 1972, at the height of the women's movement, but by 1985 coverage had reverted to the 1961 proportions. (DM)

For South African media and its audiences, as well as news researchers, the democratization developments in South Africa since April 1994 also offer new opportunities in the field of news flow studies. To answer the question "How are South African mass media portraying Africa and the rest of the world in the post-apartheid era through the…

This study examines textual analysis methodology as applied to mass communication studies. It focuses particularly on the theoretical basis of textual analysis, the analytical process, and congruent theoretical perspectives. Although the term "textual analysis" is often used generically, this study differentiates textual analysis as…

A study quantitatively reviewed empirical studies of negative political advertising using a method that combined citation analysis and content analysis. The citation analysis examined each individual cited work in 20 selected studies with respect to its citation information, and the content analysis investigated the 20 selected studies (citing…

A content analysis of white-oriented and black-oriented Milwaukee, Wisconsin, newspaper coverage of that city's racial riots in 1967 was conducted to test the following hypotheses: (1) the general media would rely more on "authority" sources, while the specialized black media would rely more on "nonauthority" sources; (2) the…

Focusing on knowledge of four public affairs issues important to residents of a Midwestern inner-city neighborhood, a study examined the relative contributions to knowledge made by two neighborhood newspapers and by organized community group activities. A sample of 239 residents was asked open-ended questions about housing, crime, economic…