This report reviews and analyzes the effects advertising has on consumer choice, national values, and life styles. It is intended to aid consumer educators and others in related fields. The report's focus is on two central issues: consumer sovereignty and patterns of personal, industrial, and national resource allocation. The first of four…

These proceedings contain 70 papers and summaries of panel discussions and workshops. Selected titles are as follows: "Consumer Access to Health Care" (Jones); "Credit Education for the Disadvantaged Consumer" (Schuchardt et al.); "The Jouranl of Consumer Affairs" (Herrmann et al.); "The Consumer's Role in a Changing Marketplace" (Edwards);…