Descriptor
| Consumer Economics | 3 |
| Consumer Education | 3 |
| Television | 3 |
| Advertising | 2 |
| Consumer Protection | 2 |
| Consumer Science | 2 |
| Federal Legislation | 2 |
| Public Opinion | 2 |
| Publicize | 2 |
| Abstracts | 1 |
| Behavior Patterns | 1 |
| More ▼ | |
Source
Publication Type
| Books | 1 |
| Collected Works - Proceedings | 1 |
| Reports - Descriptive | 1 |
| Reports - Research | 1 |
Education Level
Audience
Location
| United States | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Download full textHoward, John A.; Hulbert, James – 1973
The advertising industry in the United States is thoroughly analyzed in this comprehensive report. The report was prepared mostly from the transcripts of the Federal Trade Commission's (FTC) hearings on Modern Advertising Practices. The basic structure of the industry as well as its role in marketing strategy is reviewed and some interesting…
Descriptors: Advertising, Broadcast Industry, Commercial Television, Communication (Thought Transfer)
American Council on Consumer Interests, Columbia, MO. – 1982
This document contains the proceedings of a conference on the themes of career competency, consumer education, and consumer research conducted in April 1982. The proceedings consist of 69 research reports (each with abstract) as well as a list of the conference participants, their affiliations, and addresses. The reports, which are indexed by…
Descriptors: Abstracts, Advertising, Career Choice, Career Development
Marshall, Carter L. – 1977
Focus in this preventive medicine monograph for health professionals is on consumer health education and the current and potential effects of mass communication on the quality of medical care. Following an introduction, the content is presented in four chapters. Chapter 1 covers the state of the art in consumer health education and discusses three…
Descriptors: Behavior Patterns, Consumer Economics, Consumer Education, Consumer Protection
