Advertising towards children confirms the importance of marketing communication, as they are important for companies that offer a range of products and services. We study the influence of advertising messages from traditional media on different children's age groups, via the observed branded products and the examined credibility of advertisements,…

The Olympics is one of the world's biggest marketing platforms and, as such, presents the private sector with a vast range of advertising opportunities. One new area of opportunity is school-based Olympic education. While previous studies have revealed some of the marketing strategies used by Olympic sponsors in Olympic education, there is still a…

The aim of this study was to implement and evaluate the instructional design prepared as consumer-oriented and based upon interdisciplinary curriculum. In this study, case study approach, which is one of the qualitative research patterns, was employed. Observations, interviews and document analysis were used to collect data. For analyzing the…

This report features research on Stocks in the Future (SIF), a financial literacy program for middle-grades students. The goals of SIF are to serve underrepresented, socioeconomically disadvantaged students in schools where more than 50% are eligible for free/reduced-price meals, achieve stronger student attendance and greater attachment to…

The media and the contemporary consumer culture are central categories in modern childhood. They have opened new kinds of experiences and learning situations for children. In this article we are interested in the role of the media and consumption in schoolchildren's daily life. The data consist of writings and drawings of 7-12-year-old…

GRADES OR AGES: Grade six. SUBJECT MATTER: Health education. ORGANIZATION AND PHYSICAL APPEARANCE: This guide is bound in a spiral binder and illustrated with drawings. It is divided into five "strands" or topics: Physical Health; Sociological Health Problems; Mental Health; Environmental and Community Health; and Education for Survival. There is…

This curriculum guide for nutrition education grade 6, was designed to incorporate knowledge of thirteen concepts into the child's decision-making processes as a food consumer. These concepts, as covered by the guide, are: affecting bodily well-being through nutrition; affecting dental health through nutrition; models for diet selection;…

This paper examines 6th grade children's local conceptual development and mathematization processes as they worked a comprehensive mathematical modeling problem (creating a consumer guide for deciding the best snack chip) over several class periods. The children and their teachers were participating in a 3-year longitudinal teaching experiment in…

Adolescent consumer role perceptions were explored among 359 sixth- through twelfth-grade public school students. Results tend to support the notion that middle-school adolescents are generally experiencing the anticipatory stage and high school students are primarily at the formal stage of consumer role acquisition. (JH)

Offers a unit for sixth graders on consumer education. The unit includes a collection of activity ideas for teaching about money, goods and services, smart shopping practices, and advertising. Includes a brief list of printed and organizational resources. (JDH)

This curriculum guide presents a sequential program for Grades 6, 7, and 8 in vocational homemaking education in the Fort Worth, Texas, public schools. Concepts, behavioral objectives, generalization, and learning experiences are shown for nutrition and meal management, consumer education, home management and housing, family living, child…

Presents an activity in which students use cereal boxes to describe, classify, order, analyze, graph, tally, and make connections and to study pricing, measures of central tendency, consumerism, measurement, and probability. (MKR)

In this survey a sample was taken of kindergarten students, third graders, and sixth graders of both sexes and of varying socioeconomic backgrounds for the purpose of exploring their attitudes toward television commercials. Questions concerning the child's mother's attitude towards commercials, the child's cognition of commercials, and the child's…

Objectives of the SPICE (School Programs in Career Education) curriculum guides are concerned with the areas of self-concept, dignity of work, constant change in the world of work, and relevance of school to work. The career education curriculum in the volume presents units which may be taught as separate subjects, incorporated into all areas of…

The Loudoun County, Virginia, middle school home economics curriculum has been designed to meet the unique needs of the early adolescent. It is based upon three major concepts: (1) basic skills; (2) self-knowledge/understanding/decision making; and (3) independence/interdependence. This guide on teen living for sixth graders includes a curriculum…