Advertising towards children confirms the importance of marketing communication, as they are important for companies that offer a range of products and services. We study the influence of advertising messages from traditional media on different children's age groups, via the observed branded products and the examined credibility of advertisements,…

The Olympics is one of the world's biggest marketing platforms and, as such, presents the private sector with a vast range of advertising opportunities. One new area of opportunity is school-based Olympic education. While previous studies have revealed some of the marketing strategies used by Olympic sponsors in Olympic education, there is still a…

This article describes two different projects using the stock market as a context for learning. For both projects, students "bought" shares in individual companies, tracked stock prices for a period of time, and then "sold" their shares at a gain or loss. The projects are adaptable for students in late elementary school through…

This article reports the findings of research involving more than 30 teachers and their Year 5 and 6 students in 16 Victorian primary schools. The participants experienced an educational intervention where the "Money and Financial Mathematics" substrand of the "Number and Algebra" content strand was taught and learned through…

GRADES OR AGES: Grade four. SUBJECT MATTER: Health education. ORGANIZATION AND PHYSICAL APPEARANCE: This illustrated guide is divided into five "strands" or topics and a bibliography. The five strands are as follows: Physical Health; Sociological Health Problems; Mental Health; Environmental and Community Health; and Education for Survival. For…

This curriculum guide for nutrition education grade 4, was designed to incorporate knowledge of thirteen concepts into the child's decision-making processes as a food consumer. These concepts, as covered by the guide, are: affecting bodily well-being through nutrition; affecting dental health through nutrition; models for diet selection;…

Describes a consumer science fair to help students develop problem-solving skills and become savvy consumers. (MKR)

An instructional television program, "Place of Doors," developed by the New York State Education Department's Bureau of Educational Communication to teach science, ecology, health, social studies, and consumerism to fourth graders was evaluated. The program was used to provide mainline rather than supplemental instruction. Nine hundred…

This guide has been prepared to assist teachers of kindergarten to grade four students in the implementation of health education into the curriculum. This booklet contains student objectives, suggested activities, and pertinent questions which will provide the basic tools to meet program goals. The ten major areas of instruction are: 1) consumer…

Objectives of the SPICE (School Programs in Career Education) curriculum guides are concerned with the areas of self-concept, dignity of work, constant change in the world of work, and relevance of school to work. The career education curriculum in the volume presents units which may be taught as separate subjects, incorporated into all areas of…

Developing financial fitness requires developing a knowledge base and then applying it. This teacher guide and student workouts package contains 15 lessons from students at grades 3-5, divided into 4 theme areas of earning and income, saving, spending and borrowing, and managing money. The development of knowledge for use in the everyday life of…

This fourth grade curriculum guide for health education follows the Duval County Public Schools (Jacksonville, Florida) comprehensive program for K-12 that aims to help students gain an intelligent understanding of health as a unity of physical, mental, and social well-being. The guide deals with three primary ideas: (1) the human body has a basic…

This guide for teachers contains product safety information appropriate for young children and suggests learning activities for third through sixth graders. Activities encourage children to examine their home environments for safety hazards and to share this information with family and friends. Unit 1 introduces five basic safety concepts upon…

A unit on manufacturing and consumerism for fourth grade social studies classes is presented. The unit, organized around a learning center approach, is composed in story form with cartoon illustrations. Objectives are to define the terms consumer, producer, goods, services, resources, and labor; explain what manufacturing is; and describe the…