Advertising towards children confirms the importance of marketing communication, as they are important for companies that offer a range of products and services. We study the influence of advertising messages from traditional media on different children's age groups, via the observed branded products and the examined credibility of advertisements,…

The Olympics is one of the world's biggest marketing platforms and, as such, presents the private sector with a vast range of advertising opportunities. One new area of opportunity is school-based Olympic education. While previous studies have revealed some of the marketing strategies used by Olympic sponsors in Olympic education, there is still a…

From an early age, children are faced with financial dilemmas and are expected to make effective financial decisions about money. In this paper, we explore the classroom practices that may enable a compassionate approach to financial literacy education. We observed an inquiry-based mathematics lesson in a Year 4 primary school classroom. The…

This curriculum guide for nutrition education grade 3, was designed to incorporate knowledge of thirteen concepts into the child's decision-making processes as a food consumer. These concepts, as covered by the guide, are: affecting bodily well-being through nutrition; affecting dental health through nutrition; models for diet selection;…

This guide provides a nutrition education program for elementary school students that spans kindergarten through Grade 3 as well as providing activities for specific levels. Nutrition education objectives are stated for each grade level: (1) kindergarten--students will become familiar with and motivated to eat a variety of foods; (2) grade…

Pre- and post-test evaluations indicate the success of a consumer education program developed to provide elementary grade students with learning activities and consequent attitudes and values in buying. (CM)

Discusses the use of grocery store advertisements to make story problems more relevant. Students made up problems and presented them to the class. (MKR)

"Options in Education" is a radio news program which focuses on issues and developments in education. This transcript contains discussions of learning how to file your income tax; the use of mini-electronic calculators by high school and college students; consumer education for children; third graders and elementary economics; and the…

By completing the activities in this unit of study, third graders will learn how the packaging of materials affects purchasing decisions. The unit, which was developed by teachers, is individualized and intended for use in learning centers. Specific objectives include teaching children to recognize and evaluate the three components of packaging…

In this survey a sample was taken of kindergarten students, third graders, and sixth graders of both sexes and of varying socioeconomic backgrounds for the purpose of exploring their attitudes toward television commercials. Questions concerning the child's mother's attitude towards commercials, the child's cognition of commercials, and the child's…

Objectives of the SPICE (School Programs in Career Education) curriculum guides are concerned with the areas of self-concept, dignity of work, constant change in the world of work, and relevance of school to work. The career education curriculum in the volume presents units which may be taught as separate subjects, incorporated into all areas of…

Developing financial fitness requires developing a knowledge base and then applying it. This teacher guide and student workouts package contains 15 lessons from students at grades 3-5, divided into 4 theme areas of earning and income, saving, spending and borrowing, and managing money. The development of knowledge for use in the everyday life of…

Part two in a series of elementary level economics and consumer education teaching resources, this guide is designed for use with second and third graders. It identifies objectives for economic and consumer education established by the Florida State Department of Education, defines important related concepts and terms, and lists general…

The learning experiences in the teacher's guide are intended to acquaint students at the second and third grade levels with the food industry--the goods and services it provides, the workers it employs, and some of the basic skills the consumer needs. The supermarket, that segment of the food industry most familiar to primary students, is the…

This guide for teachers contains product safety information appropriate for young children and suggests learning activities for third through sixth graders. Activities encourage children to examine their home environments for safety hazards and to share this information with family and friends. Unit 1 introduces five basic safety concepts upon…