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Schaller, Tracey King – Marketing Education Review, 2020
This article describes the process of implementing a field-based experiential learning activity using a marketplace scavenger hunt. Evidence for integrating short-term field-based learning in marketing classes is limited, compared to other disciplines. This is surprising given the accessibility and richness of marketplace settings that can add…
Descriptors: Experiential Learning, Learning Activities, Field Trips, Curriculum Implementation
Sanjay Krishnapratap Pawar; Swati Amit Vispute – Journal of Marketing for Higher Education, 2024
The proliferation and increasing significance of AI-enabled voice assistants (AIVAs) for consumer purchase decisions imply the need for a better understanding of their acceptance in the higher education (HE) enrollment context. Using the Grounded Theory (GT) research method and a consumer value perspective, we examine the enrolment decision-making…
Descriptors: Foreign Students, Artificial Intelligence, Technology Uses in Education, College Enrollment
Sanjay Krishnapratap Pawar; Hirak Dasgupta – Cogent Education, 2024
To attract and retain international students, institutional support services at Asian universities must add value from the student's perspective. This study aims to explore international students' experiences at Indian higher education institutions and understand their thoughts on how the university's International Student Office (ISO) could best…
Descriptors: Foreign Students, Student Attitudes, Student Experience, Academic Support Services
David Amani – Cogent Education, 2024
The widespread popularity of corporate social responsibility (CSR) within universities has influenced various changes in the higher education sector, affecting the operations of higher education institutions in many developed and developing countries. Using institutional theory, this study explores the connection between university CSR and…
Descriptors: Social Responsibility, Corporations, Universities, Public Sector
Fisher, Michael – ProQuest LLC, 2018
Consumer evolution has led to a more technologically informed population who was more confident and demanding: consumers now expect their brands to be available wherever, whenever, and however they want them. Consumers expect brands to be always on, meeting their brand on demand expectations in their pockets on phones, on tablets, laptops, and…
Descriptors: Consumer Economics, Marketing, Automation, Technological Advancement
Chinchanachokchai, Sydney; McKelvey, James – Marketing Education Review, 2023
Technology continues to change and improve the marketing profession. Marketing research technologies such as eye-tracking and facial expression analysis allow marketers to gain more insights into consumer behaviors. Recently, these technologies have become more affordable and applicable in the classroom learning environment. A very recent addition…
Descriptors: Teaching Methods, Business Administration Education, Marketing, Eye Movements
Pekkurnaz, Didem; Aran, Meltem A.; Aktakke, Nazli – International Journal of Child Care and Education Policy, 2021
Child care prices are expected to reflect the quality of provision. However, in contexts where there are high information asymmetries between the users of the services and providers, we may expect this link between quality and prices to be weaker. Turkey is selected for the study as it has a highly regulated child care sector where the costs of…
Descriptors: Educational Quality, Early Childhood Education, Child Care Centers, Accreditation (Institutions)
Özdemir, Burku – Online Submission, 2022
One of the factors affecting the quality of life of individuals is financial decisions. Every activity that individuals do to meet their needs is within the scope of finance. For this reason, Financial literacy is a concept that closely concerns every individual living in society. Financial literacy includes individuals to have information about…
Descriptors: Money Management, Teaching Methods, Educational Benefits, Foreign Countries
Niederjohn, M. Scott; Holder, Kim – Social Education, 2019
Can teachers promote true economic understanding among students by adding a dose of psychology? Fans of behavioral economics, with its unique blend of psychology and economics, think so. Blending a bit of behavioral economics into social studies lessons provides answers to the ever-present questions that permeate every classroom,"What does…
Descriptors: Consumer Economics, Economics Education, Social Studies, Bias
Khurram Sharif; Mouna Sidi Lemine – Journal of Marketing for Higher Education, 2024
This study examined the impact of university services on customers' (students') Emotional Brand Attachment (EBA) and Customer Citizenship Behaviors (CCB). The main reason for examining this association was to explore the role customer service generated EBA played in motivating students to exhibit voluntary and extra-role behaviors. Using 568…
Descriptors: Universities, Student Satisfaction, Consumer Economics, Helping Relationship
Xiao, Jing Jian; Lavigueur, Beatrix; Izenstark, Amanda; Hanna, Sherman D.; Lawrence, Frances C. – Journal of Financial Counseling and Planning, 2020
This article describes the current status and trends in the past three decades (1990-2019) of the Journal of Financial Counseling and Planning (JFCP). Since its first issue published in 1990, JFCP has become a major research outlet in consumer finance. The journal publishes cutting-edge, peer-reviewed, original research papers on consumer…
Descriptors: Periodicals, Money Management, Teaching Methods, Databases
Dina Amaro; Ana Maria Caldeira; Cláudia Seabra – SAGE Open, 2024
This study addresses the growing interest in transformative experiences in international academic tourism from a managerial and consumer perspective. While the managerial perspective focuses on delivering highly personalized experiences that profoundly impact each individual, the consumer perspective emphasizes inner transformation and personal…
Descriptors: Tourism, Transformative Learning, Study Abroad, Educational Experience
Engström, Annika; Käkelä, Nikolas – Learning Organization, 2019
Purpose: This study aims to empirically investigate the role of learning for suppliers of individualized customizations from a communication perspective. Design/methodology/approach: Five companies providing individualized customizations are investigated through an in-depth qualitative approach. The empirical material is based on data from five…
Descriptors: Communication Strategies, Industry, Consumer Economics, Workplace Learning
Yang, Jing – Journal of Advertising Education, 2023
With artificial intelligence (AI) technologies making significant evolutions over the past few years, there is a growing need for advertising students to get familiarized with the different types of AI technologies and explore and experiment with ways to adapt to such changes. This article illustrates the development and implementation of the…
Descriptors: Advertising, Professional Education, Merchandise Information, Course Descriptions
Shelton, Catharyn; Archambault, Leanna – Journal of Technology and Teacher Education, 2022
Online teacherpreneurship occurs via popular online educational marketplaces, such as Teacherspayteachers.com (TpT), whereby teachers purchase, sell, and exchange curricular materials created by fellow educators and designed for classroom use. Among the potential benefits of the practice is the ability to offer a teacher-centered and teacher-led…
Descriptors: Preservice Teacher Education, Consumer Economics, Teacher Developed Materials, Entrepreneurship