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Arizzi, Gabriella; Breitenreiter, Jake; Khalsa, Ronan; Iyer, Rajesh; Babin, Laurie A.; Griffin, Mitch – Marketing Education Review, 2020
With changing demographics and the potential impact of COVID-19 on enrollment, understanding student satisfaction, student retention, and willingness to recommend a university to prospective students is critically important. Based on a survey of business school students from two universities, this paper illustrates the impact of utilitarian and…
Descriptors: Student Satisfaction, College Students, Business Schools, School Holding Power
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del Rocío Bonilla, María; Perea, Eva; del Olmo, José Luis; Corrons, August – Journal of Marketing for Higher Education, 2020
The interactions of users in social networks have been analyzed in the literature as sources of information on their ability to generate engagement among stakeholders in higher education institutes, which make more tactical than strategic use of social networks. This study helps identify which variables generate greater participation in Instagram…
Descriptors: Social Media, Marketing, Higher Education, Participation
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Spencer, Dan; Willis, Chris; Shen, Yan; Fenn, Molly; Viel, Shira – PRIMUS, 2023
The current study evaluated the success of implementing a blended + flipped structure in a Calculus for Life and Management Sciences course. By reimagining two of the three weekly instructional hours as online asynchronous lessons, we redesigned a 200-person section into 30-person sections, with minimal additional instructor resources. Findings…
Descriptors: Flipped Classroom, Blended Learning, Calculus, Asynchronous Communication
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Kazungu, Isaac; Kubenea, Hadija – Journal of Applied Research in Higher Education, 2023
Purpose: Higher learning institutions (HLIs) need to have quality service facilities to achieve customer satisfaction and positive word of mouth (WoM). The purpose of this study is to assess customer satisfaction as a mediator of service facility and WoM in the context of Tanzania's HLIs. Design/methodology/approach: A mixed-methods approach was…
Descriptors: Foreign Countries, College Students, Higher Education, Services
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Davood Ghorbanzadeh; Atena Rahehagh; Mohammad Najarzadeh – Journal of Applied Research in Higher Education, 2024
Purpose: A university's brand is a key competitive advantage in higher education (HE). This study examines the university's reputation's intermediary impact on core services (emotional environment, perceived faculty and course suitability) and brand loyalty in private universities in Iran. Design/methodology/approach: A quantitative method was…
Descriptors: Group Unity, Attachment Behavior, Marketing, Advertising
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Dongjun Rew; Wonsuk Cha; Jin-Woo Kim; Joo Y. Jung – Journal of Marketing for Higher Education, 2024
Existing literature on university brand loyalty (UBL) has less focused on a marketing-oriented perspective, or relationship marketing, and its impact on testing UBL. The aim of this study is to identity the roles and impacts of trust and commitment, which are main factors that create a relationship, in the relationship between university service…
Descriptors: Crisis Management, Correlation, Reputation, Institutional Characteristics
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Devchand, Roshni; Koehler, Laura; Hook, Sarah; Marx, Grace E.; Hooks, Holley; Schwartz, Amy; Hinckley, Alison – Health Education Research, 2021
Each year, over 450, 000 Lyme disease diagnoses are estimated to occur in the United States, and current preventive measures have been insufficient to stem the rising incidence. An effective human Lyme disease vaccine could be a powerful intervention for population-level impact. In advance of new Lyme disease vaccines coming to market, this study…
Descriptors: Diseases, Immunization Programs, Public Opinion, Consumer Economics
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Asio, John Mark R. – Online Submission, 2021
This study aims to assess the determinants of environmental sustainability among students from a tertiary education institution in Central Luzon, Philippines, during the COVID-19 pandemic. This study used a descriptive-correlational research design with the online survey as the primary data gathering tool. A total of 136 students participated in…
Descriptors: Foreign Countries, Postsecondary Education, Recycling, Wastes
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Leukert, Aimee – Journal of School Choice, 2022
Parents have specific and peculiar reasons for choosing the schools that they do for their children. Numerous attempts have been made to bring clarity to the matter, but the decision-making processes for school choice -- especially as it pertains to faith-based schools -- remain somewhat murky. I posit that the religious and cultural identity of a…
Descriptors: Parent Background, Religious Factors, Religion, Identification (Psychology)
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Eva Delacroix – Journal of Marketing Education, 2024
The United Nations' Sustainable Development Goals (SDGs) provide a framework for building sustainable marketing strategies to improve social and natural environments. Marketing is a key factor for achieving SDG12, "Ensuring sustainable production and consumption patterns," and a new kind of marketing education is needed to engage and…
Descriptors: Marketing, Teaching Methods, Student Role, Sustainable Development
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Surej P. John; Rouxelle De Villiers – Journal of Marketing for Higher Education, 2024
The current study examines the conceptual foundations and drivers of relationship marketing ideologies and their marketing applications in the tertiary education sector. Towards these objectives, a series of semi-structured interviews have been conducted among students of leading tertiary education institutions in New Zealand. Results of the study…
Descriptors: Influences, Success, Student Recruitment, Marketing
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Allen-Greil, Dana – Journal of Museum Education, 2023
In this summary of advice from museum social media writers, the author addresses a variety of challenges and opportunities faced by practitioners. From creatively tackling constraints to embracing restraint, the practice of writing for social media within museums stands apart in the pressure to perform while avoiding controversy and the need to…
Descriptors: Museums, Authors, Social Media, Barriers
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Wu, Yu-Lun; Rumble, Joy N.; Ruth, Taylor K.; Lamm, Alexa J.; Ellis, Jason D. – Journal of Agricultural Education, 2021
While focus group discussions have become popular across the communication research field, some researchers have pointed out the importance of studying group interactions within focus groups. However, most researchers used a qualitative approach and mostly explored the interaction between participants or between participants and the moderator.…
Descriptors: Social Networks, Group Discussion, Focus Groups, Interaction
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Gür, Faik; Seggie, Fatma Nevra; Basgürboga, Gülsah Kisabacak – Adult Education Quarterly: A Journal of Research and Theory, 2021
This study examines the visual and verbal content of advertisements in women's magazines published between 1980 and 1990 in Turkey. Based on content analysis, we established the categories of products and services, age, body parts, women's roles, clothes, and locations. We determined the five most frequent words employed in all grammatical or…
Descriptors: Informal Education, Adult Learning, Advertising, Periodicals
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Karen E. Mishra; Tracy L. Tuten; Aneil K. Mishra – Journal of Advertising Education, 2024
Organizations are building sustainable practices due to newer regulations and a commitment to the greater good. They are targeting the majority of consumers who want to live a sustainable lifestyle. As a result, universities have an opportunity to integrate sustainability topics into their coursework. This study addresses a curriculum gap that…
Descriptors: Sustainability, Universities, Advertising, Course Content
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