NotesFAQContact Us
Collection
Advanced
Search Tips
What Works Clearinghouse Rating
Showing 76 to 90 of 2,490 results Save | Export
Peer reviewed Peer reviewed
Direct linkDirect link
Bridgette M. Braig; Heather Witt – Marketing Education Review, 2024
We begin with the premise that empathy adds value as a strategic marketing skill. Getting into the heads and hearts of consumers enables tailored offerings and tactics that meet the unique, richly contextualized needs of a given target audience segment. The advent of marketing automation and artificial intelligence (AI) is predicted to make…
Descriptors: Empathy, Business Administration Education, Marketing, Affective Behavior
Peer reviewed Peer reviewed
PDF on ERIC Download full text
Murray, Susan; Riggs, Angel; Montgomery, Diane – Journal of Agricultural Education, 2020
Consumers' perceptions of the terminology used on food production labels may lead to a perceived risk, which influences their grocery shopping decisions. Risk perception is the consumers' belief that he or she may be exposed to something that is harmful or uncertain. Women are more aware of food labels due to their perceived risk associated with…
Descriptors: Females, Attitudes, Merchandise Information, Food
Peer reviewed Peer reviewed
Direct linkDirect link
Herz, Rachel S.; Larsson, Maria; Trujillo, Rafael; Casola, Marisa C.; Ahmed, Farah K.; Lipe, Stacy; Brashear, Morgan E. – Cognitive Research: Principles and Implications, 2022
Humans have deliberately scented their environment for purpose or pleasure for millennia. In the contemporary marketplace most consumers prefer and purchase scented versions of common household products. However, the drivers of this consumer preference have not been elucidated. To explain the attraction to scent in household products we propose a…
Descriptors: Olfactory Perception, Consumer Economics, Preferences, Purchasing
Peer reviewed Peer reviewed
PDF on ERIC Download full text
Wahjusaputri, Sintha; Nastiti, Tashia Indah – Journal of Education and Learning (EduLearn), 2022
This study aimed to identify problems, describe, analyze, and evaluate the use of e-commerce to increase the competitiveness of innovative and entrepreneurial products produced by students of State Vocational High School 3 South Tangerang, Banten Province, Indonesia. This research had three main stages, namely the preparation stage, the…
Descriptors: Foreign Countries, Marketing, Commercialization, Vocational High Schools
Peer reviewed Peer reviewed
PDF on ERIC Download full text
Storozuk, Andie; Retanal, Fraulein; Maloney, Erin A. – Journal of Numerical Cognition, 2023
Comparison shopping is good financial practice, but situations involving numbers and computations are challenging for consumers with math anxiety. We asked North Americans (N = 256) to select the better deal between two products differing in volume and price. As predicted, math anxiety was negatively related to performance on this Price Comparison…
Descriptors: Mathematics Anxiety, Money Management, Consumer Economics, Cognitive Processes
Peer reviewed Peer reviewed
Direct linkDirect link
Hampel, Robert L. – American Journal of Distance Education, 2023
Nine distinguished Black scholars created an academically rigorous correspondence school in 1927. It lasted only three years. This article explores the reasons why the school failed.
Descriptors: Blacks, African Americans, Correspondence Schools, Black Colleges
Peer reviewed Peer reviewed
Direct linkDirect link
Story, John – Journal of Marketing for Higher Education, 2023
In the numerous studies of segmentation for higher education marketing, the primary focus has been on segmenting students. In fact, universities serve a diverse audience that includes parents, employers, alumni, donors, and other members of society. The primary purpose of this study is to explore the extent to which universities must attempt to…
Descriptors: Higher Education, Marketing, Universities, Diversity
Peer reviewed Peer reviewed
PDF on ERIC Download full text
LeBaron-Black, Ashley B.; Kelley, Heather H.; Hill, E. Jeffrey; Jorgensen, Bryce L.; Jensen, Jakob F. – Journal of Financial Counseling and Planning, 2023
Using consumer socialization theory, this study examined the associations between perceived influence of parents, peers, employment, and media and spending behaviors of emerging adult college students from three different regions of the US: Northeast, South Atlantic, and Mountain regions. Data from the Emerging Adult Financial Capability Study (N…
Descriptors: Young Adults, Consumer Economics, Expenditures, Financial Literacy
Peer reviewed Peer reviewed
Direct linkDirect link
Yuri Enrique Herrera Burstein; Niria Marleny Goñi Avila – International Journal of Sustainability in Higher Education, 2024
Purpose: This study aims to identify and analyze research that promotes sustainable consumption among university students, understand what areas of consumption were addressed, how consumption was intended to become more sustainable and what results were reported. Design/methodology/approach: A systematic literature review was conducted using the…
Descriptors: Journal Articles, Sustainability, Consumer Economics, College Students
Peer reviewed Peer reviewed
Direct linkDirect link
Manuel Souto-Otero; Michael Donnelly; Mine Kanol – British Journal of Educational Studies, 2024
The relationship between students and higher education is seen to have become increasingly transactional. We approach the study of the student-HE relationship in a novel way, by focusing on students' behaviour post-university, rather than on student narratives. Conceptually, the article builds on multidimensional views of student engagement and…
Descriptors: Foreign Countries, Alumni, Donors, Universities
Peer reviewed Peer reviewed
Direct linkDirect link
Nah Ray Han – Journal of Advertising Education, 2024
This paper offers a critical examination of ethical consumption, exploring how it reinforces social identities within the capitalist framework. It argues for the crucial role of educational institutions in addressing ethical consumption within their curricula. While ethical consumption is often promoted for its moral virtues and its potential to…
Descriptors: Social Systems, Ethics, Ideology, Social Stratification
Peer reviewed Peer reviewed
Direct linkDirect link
Jack Stevens; Joseph Rausch; Ngozi Osuagwu; Robyn Lutz – Prevention Science, 2024
Communities may often lack the resources to deliver intensive programs to assist teen mothers, and many eligible adolescents may decline participation in lengthy interventions. Therefore, alternative approaches involving less resource and time may be needed. Behavioral economics (BE) can inform the development of such novel interventions. BE often…
Descriptors: Adolescents, Early Parenthood, Mothers, Internet
Peer reviewed Peer reviewed
Direct linkDirect link
Waqar Ali Shah; Hajra Y. Pardesi; Talha Memon – TESOL Quarterly: A Journal for Teachers of English to Speakers of Other Languages and of Standard English as a Second Dialect, 2024
A recent surge in textbooks studies has revealed a closer link with neoliberalism and the way they construct neoliberal subjects. This paper uses Foucauldian governmentality as the conceptual lens to analyze the neoliberal discourses in EFL textbooks used in English Access Microscholarship (EAM)--one of the US-aided global ELT programs in…
Descriptors: Neoliberalism, Global Approach, Second Language Instruction, Second Language Learning
Peer reviewed Peer reviewed
Direct linkDirect link
Hoiem, Elizabeth Massa – Children's Literature in Education, 2021
This paper analyzes "production stories," a genre of information literature and media responsible for teaching children how everyday things are made. As nineteenth-century families increasingly consumed tropical commodities produced by slave labor, including sugar, tea, coffee, rum, and tobacco, the production story developed in Britain…
Descriptors: Childrens Literature, Race, Slavery, Manufacturing
Peer reviewed Peer reviewed
Direct linkDirect link
Bell, Raoul; Mieth, Laura; Buchner, Axel – Cognitive Research: Principles and Implications, 2022
Consumers are exposed to large amounts of advertising every day. One way to avoid being manipulated is to monitor the sources of persuasive messages. In the present study it was tested whether high exposure to advertising affects the memory and guessing processes underlying source attributions. Participants were exposed to high or low proportions…
Descriptors: Coping, Advertising, Information Sources, Memory
Pages: 1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  |  11  |  ...  |  166