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Margareta Serder – European Educational Research Journal, 2024
The aim of this study is to examine how a particular object for consumption, professional development for teachers and principals, is marketed to schools, and what propositions and understandings are embedded in such offers. Adopting a conceptualization of marketing as a "perpetual questioning machine," the study deploys and develops a…
Descriptors: Student Recruitment, Commercialization, Knowledge Economy, Professional Development
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Stephanie Schroeder; Catharyn Shelton; Rachelle Curcio – Learning, Media and Technology, 2024
Consumerism and its associated discourses have long been associated with schooling. Indeed, the curriculum of schooling has been said to produce a consumer citizen. In this paper, we consider the production of the consumer "teacher" by examining the role social media education influencers play in facilitating the relationship between…
Descriptors: Consumer Economics, Social Media, Teacher Influence, Teacher Role
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Fahmida Naheen; Tamer H. Elsharnouby – Journal of Marketing for Higher Education, 2024
This article presents an empirical investigation of the effects university brand personality and student-university identification have on student participation and citizenship behaviour in the context of higher education. The study employed a self-administered questionnaire to collect data from 433 university students. The data were analysed…
Descriptors: College Students, Self Concept, Student College Relationship, Advertising
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Coleff, Joaquín; Rubbini, Camilo – Journal of Economic Education, 2023
The authors of this article propose a simple exercise of monopoly pricing to illustrate complex theoretical results on the welfare effects of group pricing. By exposing students to this exercise, they aim to bridge a gap between the standard textbook analysis of group pricing and more general results in the literature and clarify some students'…
Descriptors: Teaching Methods, Economics Education, Undergraduate Students, Misconceptions
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Eileen Bridges; Kendra Fowler – Journal of Family and Consumer Sciences, 2023
Bridges and Fowler (2022) collected survey data regarding grocery shopping attitudes and behaviors prior to the beginning of the COVID-19 pandemic, and followed up by collecting similar data during the pandemic. This allowed for comparisons of grocery shopping habits before and during COVID-19; in addition, survey respondents were asked how they…
Descriptors: Consumer Economics, Family and Consumer Sciences, Purchasing, Behavior Change
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Muposhi, Asphat; Mpinganjira, Mercy; Wait, Marius – Australian Journal of Environmental Education, 2021
The widespread use and irresponsible disposal of single-use plastic shopping bags are posing a significant threat to environmental sustainability. The use of non-plastic reusable shopping bags (NPRSBs) is being promoted in several jurisdictions to avert this challenge. However, this form of pro-environmental behaviour is failing to embed among…
Descriptors: Plastics, Recycling, Sanitation, Ecology
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Rakesh Sitepu; Arlina Nurbaity Lubis; Endang Sulistya Rini; Beby Karina F. Sembiring – Novitas-ROYAL (Research on Youth and Language), 2024
Fresh graduates often face significant uncertainty due to the intangible complexities of employment, a lack of adequate service orientation, and delayed realization of long-term benefits. This study investigates the relationship between the quality of experiential value and its impact on the loyalty of young workers. The research was conducted on…
Descriptors: Training Methods, Skill Development, College Graduates, Employee Attitudes
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Daniel Clark – Learning, Media and Technology, 2024
Whilst technology may have been the 'saviour' of HE from the immediate challenges of the pandemic, the opportunistic dialogue emerging in response is imbued with notions of the pandemic as a catalyst for change. Empowered by the apparent success of technology's deliverance, the door has been opened to unprecedented investment into a pervasive and…
Descriptors: Educational Technology, Higher Education, Consumer Economics, Neoliberalism
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Jessica Prach; Ane Turner Johnson; Sarah Ferguson – Journal of Marketing for Higher Education, 2024
As marketization and privatization strategies become commonplace in higher education, it is essential for institutions to understand how students make decisions about college choice. Students as consumers engage in complex college choice decision-making that is often impacted by institutional and personal characteristics, such as cost, location,…
Descriptors: College Choice, Consumer Economics, Higher Education, Decision Making
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Kathleen Lynch – Educational Researcher, 2024
Teacher professional development (PD) is among the most prominent levers used to improve teaching quality. The findings of research studies examining PD interventions are heterogeneous, with meta-analyses indicating mean positive impacts but also the existence of many ineffective programs. "Educational Researcher" has served as a…
Descriptors: Economics, Consumer Economics, Economic Factors, Faculty Development
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Diktas, Abdulkerim; Bas, Kenan – Educational Policy Analysis and Strategic Research, 2023
The purpose of this study is to investigate whether there is a relationship between social studies teacher candidates' attitudes towards purchasing geographically indicated products and their status as conscious consumers. The study was carried out with a total of 211 teacher candidates studying at two different state universities in Turkey in the…
Descriptors: Preservice Teachers, Social Studies, Student Attitudes, Consumer Economics
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Aritza, Alaitz – Journal of Outdoor Recreation, Education, and Leadership, 2023
Outdoor recreation is a popular leisure activity many consider to be an environmentally friendly practice that promotes care for the natural world. This study uses a survey to investigate transportation use and gear purchasing habits among Norwegians who participate regularly in outdoor life. Using a hybrid life-cycle assessment, it was estimated…
Descriptors: Climate, Foreign Countries, Recreational Activities, Income
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Peleckis, Kestutis; Peleckiene, Valentina; Peleckis, Kestutis; Leonaviciene, Edita – International Journal of Learning and Change, 2022
The extent of competition in the market affects the balance of bargaining power of market participants. When price discrimination is low, it increases consumer welfare - that is, if the price does not correspond to the evaluation of each product by the consumer, then discrimination allows for additional consumers to buy the product at a price,…
Descriptors: Consumer Economics, Consumer Education, Costs, Negotiation Agreements
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Ali Kara; Maung K. Min – International Journal of Sustainability in Higher Education, 2024
Purpose: The purpose of this study is to explore Generation Z (Gen Z) consumers' sustainable consumption behaviors at a university campus by examining various antecedent and moderating influencers of their sustainable consumption behaviors. Design/methodology/approach: A quantitative research methodology is used in this study. A structured…
Descriptors: Generational Differences, Consumer Economics, Age Groups, College Students
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Jelena Salkovska; Anda Batraga; Liene Kaibe; Henrijs Kalkis; Katrina Kellerte; Laura Minskere – International Journal of Learning and Change, 2024
The scientific problem of the paper is related to the need to improve corporate marketing communication by using innovative technologies to improve consumer experience in the purchase decision process and to reduce purchase risks. The use of augmented reality is one of the innovative marketing communication technologies. So far, the impact of the…
Descriptors: Foreign Countries, Online Surveys, Young Adults, Computer Simulation
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