Perceptions of Relationships and Evaluations of Satisfaction: An Exploration of Interaction.

Bruning, Stephen D.; Ledingham, John A.

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Peer reviewed

ERIC Number: EJ611106

Record Type: Journal

Publication Date: 2000

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0363-8111

EISSN: N/A

Perceptions of Relationships and Evaluations of Satisfaction: An Exploration of Interaction.

Bruning, Stephen D.; Ledingham, John A.

Public Relations Review, v26 n1 p85-95 Spr 2000

Examines key public members' perceptions of the personal, professional, and community relationships they have with a bank and relates those perceptions to evaluations of satisfaction. Finds members' perceptions of their personal and professional relationships significantly influence evaluations of overall satisfaction. Discusses implications for the study and practice of public relations. (NH)

Descriptors: Business Communication, Consumer Economics, Higher Education, Interpersonal Communication, Microeconomics, Public Relations

Publication Type: Journal Articles; Reports - Evaluative

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A