Descriptor
| Advertising | 1 |
| Attitudes | 1 |
| Consumer Economics | 1 |
| Merchandising | 1 |
| Publicize | 1 |
| Retailing | 1 |
| Socioeconomic Status | 1 |
| Surveys | 1 |
Source
| Journalism Quarterly | 1 |
Author
| Crane, Edgar | 1 |
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Peer reviewedCrane, Edgar; And Others – Journalism Quarterly, 1976
Reveals that three factors--two involving customer prototypes and one involving store attributes--explain consumer images of retail stores. (KS)
Descriptors: Advertising, Attitudes, Consumer Economics, Merchandising
