Existing literature on university brand loyalty (UBL) has less focused on a marketing-oriented perspective, or relationship marketing, and its impact on testing UBL. The aim of this study is to identity the roles and impacts of trust and commitment, which are main factors that create a relationship, in the relationship between university service…

The role of causal beliefs in people's decisions when faced with economic problems was investigated. Two experiments are reported that vary the causal structure in prisoner's dilemma-like economic situations. We measured willingness to cooperate or defect and collected justifications and think-aloud protocols to examine the strategies that people…

The purpose of this study was to determine the extent that the Georgia Quality Core Curriculum (QCC) employability standards were included in the family and consumer sciences (FCS) curriculum. This study included 262 secondary teachers. Teachers were asked to indicate if in their teaching the employability standards were not an objective, an…

Materials are provided for a consumer education activity designed to help teenagers make knowledgeable, rational decisions when purchasing goods and services. A student manual describes how the activity--a consumer judging contest--works. Information is provided on how consumers make decisions. Topics include: needs versus wants; sources of…

This curriculum guide, consisting of materials for use in providing an industrial arts instructional program, focuses on competencies related to life coping skills, technology, free enterprise, and career opportunities through industrial arts. Addressed in the course are the following topics: career planning and development; decision making;…