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Direct linkLennon, Ron; Sharland, Alex; Gonzalez, Mauricio – College Teaching Methods & Styles Journal, 2006
Negotiation skills are valuable tools especially in the international business context. However, the extent to which negotiation simulations build new skills rather than augment existing skills is unclear. This empirical study focuses on the extent to which Mexican students and U.S. students learned from a negotiation simulation. The results…
Descriptors: Foreign Countries, College Students, Business Administration Education, Marketing
