Evaluative conditioning (EC) is generally considered to be one of the routes via which likes and dislikes are acquired. We identify recent trends in EC research and speculate about the topics that will dominate future research on EC. Many of the recent developments in EC research were shaped by functional definitions of EC that refer only to…

Focuses on the experimental designs and methodology of 15 studies, most of which used only part of the methodology for the experimental analysis of behavior. Argues that the failure to fully use available research technology may have contributed to researchers' failure to make experimental contact with the definition of reinforcement. (RH)