The article deals with the problems arising within transition from the traditional to the modern educational paradigm. Taking the use of school geography textbooks and teachers' guides as examples the author offers innovative technology for the development of student's personality cognitive experience implemented due to the combination of domain-specific and reflexive components of the lesson. The greatest attention is paid to the development of interdisciplinary and metasubject concepts on the basis of the activity approach and visualization of the studied educational content. It allows providing individual learning outcomes in accordance with the requirements of the educational standards for general education. [For the complete Volume 14, Number 2 proceedings, see ED568089.]