An e-mail marketing experiment based on the behavioral perspective model was conducted to investigate consumer choice. Conversion e-mails were sent to two groups from the same marketing database of registered consumers interested in children's books. The experiment was based on A-B-A-C-A and A-C-A-B-A withdrawal designs and consisted of sending B…

This research determines which computer skills are important for entry-level accountants, and whether some skills are more important than others. Students participated before and after internships in public accounting. Longitudinal analysis is also provided; responses from 2001 are compared to those from 2008-2009. Responses are also compared to…

As news outlets create headlines such as "A Cloud & A Prayer," "The Cloud Is the Computer," and "Leveraging Clouds to Make You More Efficient," many readers have been left with cloud confusion. Many definitions exist for cloud computing, and a uniform definition is hard to find. In its most basic form, cloud…

This article discusses open source projects which may free universities from expensive, rigid commercial software. But will the rewards outweigh the potential risks? The Kuali Project involves multiple universities writing and sharing code for their financial and operational systems. Another, the Sakai Project, is a community source platform for…

Discusses the various forms of computer viruses and the threat they pose to online databases. Available protection programs are described, and a list of online sources of protection programs and news is provided. (14 references) (CLB)

This paper describes the advantages of using computer bulletin boards systems (BBS) for distance learning, including the use of the New York City Education Network (NYCENET) to access various databases and to communicate with individuals or the public. Questions to be answered in order to determine the most appropriate software for running a BBS…

Provides an overview of the INTERNET and INTERNET services of interest to libraries, including electronic mail, bulletin boards, electronic publishing, online public access catalogs and databases, and downloaded texts and software. (16 references) (MES)

The Association Supporting Computer Users in Education (ASCUE) is a group of people interested in small college computing issues. It is a blend of people from all over the country who use computers in their teaching, academic support, and administrative support functions. ASCUE has a strong tradition of bringing its members together to pool their…

The LISTSERV program on the BITNET computer network started as a simple mailing list program for electronic group communication. A revised version of LISTSERV now offers sophisticated new functions and help for users, including file-server functions. Problems with the revised version are noted, and computer commands are provided. (six references)…

This book is geared for beginners in the use of personal computers for everyday academic purposes. The information is generic, and is not directed exclusively to IBM users, Macintosh users or NeXT users. The chapters focus on the following topics: (1) introduction to the purpose of the book; (2) personal computer systems such as hardware and…

Provides an introduction to the communication resources of the Internet and provides several specific examples of business solutions in the areas of electronic mail communications, business applications software support, system design, and databases, Advantages and disadvantages for management when integrating the Internet into a business…

Discussion of the Freedom of Information Act (FOIA) focuses on its applicability to computer records. Agency practices to ensure access to information are considered; requests, litigation, and administrative appeals that have helped clarify the FOIA are described; and computer software, electronic mail, computer programing, and requested formats…

This guide discusses four types of microcomputer-based communication programs that could prove useful to evaluators: (1) the direct communication of information generated by one computer to another computer; (2) using the microcomputer as a terminal to a mainframe computer to input, direct the analysis of, and/or output data using a statistical…

Describes the general characteristics of Washington Electronic Bulletin Board Systems (WEBBS) used within federal agencies to disseminate data and software. Examples of six varieties of WEBBS (electronic mail, public announcement, electronic publishing, data oriented, library oriented, and subscription/membership) are discussed, as well as…

Discusses the concept of distance educators sending a mass distribution of messages to students via electronic mail. The concept uses course information databases to customize and generate message content. Describes steps of using off-the-shelf commercial software to process course data and send it to course participants by electronic mail via the…