This paper examines the ways in which Mattel's "Barbie Girls" and "Xtractaurs," online sites aimed at girls and boys of six years of age and up, respectively, offer markedly distinct literate and semiotic resources for their young users. Analysis focuses on the multimodal layers of meaning and the mediating tools,…

In recent years there has been a marked increase in the number of virtual worlds aimed at populations between the ages of 6 to14 years. This article examines the content and design of one such site, Webkinz World, as a sociocultural context for informal learning. Focusing on the design and activities of this site sheds light on the ways in which…

This article draws upon the cinematic, fictional portrayal of Avatars as a metaphor to show how young children are positioned in similar ways in relation to technology and nature. The authors discuss children as digital natives growing up in brave new virtual worlds, but also as vulnerable innocents who are specially attuned to--and in need…