Higher Education Institutions face a highly competitive climate nowadays. Thus, these institutions need to increase their market orientation and, a key factor, stakeholders' loyalty. In this paper, a model of high predictive power of loyalty is tested for a medium-sized European university, using a sample of 4023 individuals, including students,…

While college enrollment has more-than doubled since 1970, elite colleges have barely increased supply, instead reducing admit rates. We show that straightforward reasons cannot explain this behavior. We propose a model where colleges compete on prestige, measured using relative selectivity or relative admit rates. A key comparative static of the…

For two centuries, academics and their universities have competed for prominence and vied to demonstrate that their institutions are at the center of the scholarly world. Scientific advances in particular fields, reciprocal academic visits and conferences, impressive physical architecture, and publishing in shared venues and a "lingua…

The emergency of switching to an online learning model due to the COVID pandemic impacted the educational process in of schools world wide. We conducted an anonymous survey at the elite high schools in Serbia whose students won 45 medals at international Olympiads in mathematics, physics, and computer sciences in the last 4-year period…

This study examines international brain race for world-class universities as measured by the QS World University Rankings (QS) and the Academic Ranking of World Universities, particularly in the context of Asian nations' institutional competition and benchmarking against American counterparts. Applying mixed methods with statistical analysis of…

We apply the gravity model of international trade to country-level panel data on branch campus establishments and closures from 2007-2016. Accordingly, we arrive at the first elasticity estimates of the determinants of international trade in branch campuses, contributing to research in higher education and international trade in services. Our…

This paper reviews the recently introduced National Higher Education ranking system in Indonesia in order to evaluate its potential as a sustainable model to improve the quality of higher education in the country. It is a scaffold towards an established world-universities ranking system that may prove formidable for a developing country. This…

Much research on higher education has discussed the positional competition induced by global rankings and the complementary concept of "world-class" universities. This paper investigates the network of social media communication between globally ranked universities. Specifically, it examines whether universities seek to preserve and…

The paper reports on the branding and development factors. Countries are in need to brand their activities to attract the coordination and business from other countries. The main focus of this paper is related to competitive branding at individual & country level in order to develop required human capital in next five to seven years. The paper…

Business education is undergoing paradigmatic changes, and business schools are feeling the brunt of these changes. This article proposes that "business as usual" is over for traditional business schools. Using Ohmae's 3Cs--customers, competitors, and company--as an analytical framework, I examine important changes from different vantage…

Branding has become an important issue within higher education. The use of core value statements and visions are expressions of this. To be a successful brand, organisations must also make sure they are different from others. However, in both the scholarly discourse and in political rhetoric, the Nordic model highlights equal access to education…

The changing facets of the Malaysian higher education created market-based competition among higher education institutions. With increasing competition in the higher education environment, a clearer understanding of why and how students choose universities is more important to help universities develop their marketing strategies. This paper…

Through an exploratory case study of four Australian universities this article finds that foreign market entry strategies are shaped by prestige-seeking motivations and a culture of risk aversion. From the market selection, entry mode and higher education literature, a conceptual model, embedded with four propositions, is presented. The model sees…

Mixed data analysis from 14 national research universities in Ukraine provides insights into the challenges faced by higher education reformers, as they push academic science to a higher position in the emerging knowledge economy, but are halted by deeply entrenched economic and political legacies. This paper examines competing forces that…

The Australian Government decision in response to the Bradley review to introduce a demand-driven funding model for undergraduate university places from 2012 was met with mixed reaction across the higher education sector. The removal of caps without subsequent fee deregulation is considered by some to be unsustainable. Opinions suggest that…