Since the launch of the double world-class (DWC) project in 2015, China has entered into a new stage of building world-class universities. What makes China give up the existing projects for a new one? Towards the end of its first five-year cycle, has the version 2.0 of building world-class universities in China achieved the desired results? This…

The article examines the global university reputation race, launched in 2003. Between 2003 and 2010, there appeared a cluster of publications on the qualitative comparative analysis of their methodologies, and since 2010, a cluster of publications on the quantitative comparative analysis of university rankings has started to form. The review made…

In many parts of the world, university rankings are now more prevalent and popular than in the entire history of higher education. With growing attention paid to university rankings, the influence of such numbers is ubiquitous on higher education institutions as well as their stakeholders. Universities around the world implement various…

Higher education institutions present key social institutions ensuring the creation and transfer of knowledge, intellectual capital, and innovations. This fact determines the significance of universities in state regulation and allocating financial resources to the best of them is becoming a crucial objective in many countries. Goals of the…

Higher education institutions (HEIs) have focused on branding to facilitate meaningful and productive conversations about their brand values with potential students, given the competitive global expansion environment in which HEIs operate. This study empirically explores the association between brand performance and relationship quality of HEM.…

In a knowledge economy, the generation of competitive advantages in Higher Education Institutions (HEIs) is based on intangible assets of Intellectual Capital (IC) such as quality in teaching, research, innovation, image, reputation and relationship with stakeholders. This knowledge area has aroused the interest of HEIs managers and the…

Latin American universities have been subject to old and new forms of colonialism that act concurrently. Old forms of colonialism are based on a matrix of race and labour divisions that universities have inherited, reproduced, and reinforced. New forms of colonialism are attaching to global forces that promote a world class university model based…

Purpose: The purpose of this paper is to examine the education service quality factors, for online education context, that drive the brand equity of a higher education institute. In the times of emerging online education programmes by otherwise traditional institutes, assessing the service quality of educational institutions and its effect on the…

So-called 'world-class universities' emerged on the global higher education scene following the Second World War. Their development in countries around the world, particularly since the early 2000s, has evolved into an international norm, although not without debate and contestation. This paper applies Constructivist theory to reflect on how local…

This paper explores integrity dilemmas experienced by Russian academics in the context of building a world-class university. Interviews with professors and managers of major research universities in Moscow provide critical insights into the organisational and attitudinal incongruities generated by a coercive state--a challenge that Russia has been…

This research investigated strategic management in the postgraduate program at the Islamic Education Management School. It concentrated on strategy formulation, implementation, and evaluation to assess the curriculum, operation, and competition. Moreover, it used a descriptive design and content analysis to develop SWOT (Strengths, Weaknesses,…

This research aims to analyse the strategy implemented by private institution of Islamic education in building brand image. It is very crucial for the educational institution to build the brand image in order to survive within the competitive struggle. Moreover, Chen explains that brand image is considered as a myth of the school by some parents…

This study aims to unpack policy evaluation and measurement of creating world-class universities in China from an integrated policy analysis. Specifically, an integrated policy analysis of policy evaluation of creating world-class universities concentrated on exploring the world class evaluation index released by the university rankings…

University rankings have become commonplace in higher education. Traditional quantified rankings do not merely measure educational performance: they equally grant status, enforce competition between institutions, and are emblematic for the ongoing capitalization of higher education. Drawing on the field of Science and Technology Studies, this…

The purpose of this study is to examine the impact of brand equity dimensions on overall university reputation in Georgian higher education. Fierce competition in the Georgian education market forces universities to address marketing in order to win over customers' minds. However, their attempts fail because universities do not thoroughly grasp…