Social media technologies (SMTs), online brand communities, and social customer relationship management (SCRM) Capabilities play an indispensable role in the engagement and loyalty-building of university students to achieve a sustainable university reputation. This study provides pioneering input for higher education institutions (HEIs) by…

The growing influence of global rankings drives higher education institutions (HEIs) across the globe to conform to the indicators and implement changes to obtain world-class status. We examine why HEIs in similar institutional environments are structured and processed differently on the ranking issue with different outcomes. By employing a…

The multi-billion-dollar university rankings industry purports to offer insights into the quality of institutions, but the extent to which it does so has consistently been refuted. Critics argue that problematic proxies, composite indexing, homogenising effects, and several other issues make them both unscientific and neo-colonial. This article…

This collection of short essays presents and examines six vignettes of organisational change in British, New Zealand and European universities. Drawing on the social studies of economisation literature, formal research projects and auto-ethnographic insights, the authors detail profound changes in how knowledge is produced in universities. They…

Global competition results in an overall demand for higher skills. In the competitive world, China has no choice but to adjust themselves to become more efficient, productive, and flexible. Higher education in China has played a key role in achieving socialist economy and modernization. Since the open-door policy in the 1980s, there has been a…

Purpose: The purpose of this paper is to provide a systematic review of studies on antecedents of the corporate reputation of higher education institutions (HEIs) from the perspectives of employees. Design/methodology/approach: The approach is an examination of previous literature on antecedents of corporate reputation in HEIs, published between…

This study examines the factors that shape secondary schools' offerings of academic curricula. While academic curricula provide many benefits to individuals and the larger society, inequalities in opportunities to study these subjects may exist between schools, even in comprehensive secondary education systems. We examine the Australian case as a…

This paper examines the potential negative consequences of the internationalisation of American higher education from the perspective of positional competition theory. This analysis suggests that internationalisation efforts undertaken by colleges and universities contribute to positional competition between students vying for admission, between…

Before the 2000s and the buzz surrounding global rankings, many countries witnessed the emergence and development, starting in the 1970s, of academic media rankings produced primarily by press organisations. This domestic, media-based production, despite the relative lack of attention paid by the social sciences, has been progressively integrated…

The expansion of opportunity in higher education and the recognition of the influence of academic research on economic development have motivated policy reforms in many national systems of higher education including Japan. Many of these national reforms involve facilitating market forces in higher education, which is a new context for many…

School choice is expected to place pressure on schools to improve to attract and retain students. However, little research has examined how competition for students actually operates in socially embedded education markets. Economic approaches tend to emphasize individual actors' choices and agency, an undersocialized perspective, whereas…

The higher education sector has been undergoing a far-reaching institutional re-orientation during the past two decades. Many adjustments appear to have strengthened the role of competition in the governance of higher education, but the character of the sector's emerging new political economy has frequently remained unclear. Serving as the…

This paper aims to explore educational markets literarily -- in situ -- at quite unique 'real' market places, where buyers and sellers of educational commodities meet and negotiate values and preferences. Thus, the place we chose for this study was some of the 'school fairs' held in huge exhibition halls all over Sweden every year. At these fairs…

The first multi-indicator ranking of world universities, "Academic Ranking of World Universities (ARWU)", was published by the Institute of Higher Education of Shanghai Jiao Tong University in June 2003. Although the initial purpose of ARWU was to find the global standing of top Chinese universities, it has been attracting world-wide…

Neo-liberal capitalism is a representation of values that are detrimental to intellectual inquiry. Market deregulation and consumer choice are relentless in their erosion of academic autonomy and traditions of independent scholarship. Education as a 'positional good' may be weakened more in the post-1992 higher education sector, where…