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Direct linkSyed Asim Shah; Muhammad Haroon Shoukat; Muhammad Shakil Ahmad; Bilal Khan – Journal of Marketing for Higher Education, 2024
Social media technologies (SMTs), online brand communities, and social customer relationship management (SCRM) Capabilities play an indispensable role in the engagement and loyalty-building of university students to achieve a sustainable university reputation. This study provides pioneering input for higher education institutions (HEIs) by…
Descriptors: Colleges, Reputation, Commercialization, Social Media
Butt, Akasha; Lodhi, Rab Nawaz; Shahzad, Muhammad Kashif – Studies in Higher Education, 2020
The private higher education sector in developing countries is challenged with high turnover, which has resulted in lowered sustainable competitive advantage. The resource-based theory considers strategic resources as a vital source to achieve a competitive advantage among its competitors. We argue that staff retention is a key factor to address…
Descriptors: Competition, Sustainability, Labor Turnover, Teacher Persistence
