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Marketing Online Degree Programs: How Do Traditional-Residential Programs Compete?
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Adams, Jonathan; Eveland, Vicki – Journal of Marketing for Higher Education, 2007
A total of 150 university Web sites were segregated into one of three groups: accredited residential, regionally accredited online, and nonaccredited online institutions. The promotional imagery, marketing messages and marketing themes found on the landing pages of each university program Web sites were analyzed for similarities and differences. A…
Descriptors: Web Sites, Higher Education, Student Recruitment, Classification