An experiment was designed to compare the value of the Skinner Teaching Machine with more traditional teaching methods and to compare various means of presenting material via the teaching machine. Material from the United States Navy Basic Electricity course was programed into three series of items: one completion, one multiple choice, and one…

Explores the contemporary relationship of India's cultural media and mass media, primarily through a content analysis of a sample of popular Indian newspapers and magazines. (GW)

In a national climate of moving the media research course from the undergraduate to graduate levels, this paper analyzes an innovative, easily replicative, and significantly successful new modality--implemented at an open-enrollment university in the Deep South--that may point the way to prevent termination of this essential course to…

Subjects were assigned randomly to one of four treatments: study guide only, summary audiotape, compressed speech audiotape, and no review. Groups using the first two techniques demonstrated significantly better retention than a nonreview control group; no significant difference was found between the group using compressed speech and the control…

A survey of 266 adults supported previous findings that television is perceived to be a more credible, truthful, and important source of local news than the newspaper. (GT)

Effective use of visual illustration entails consideration of specific instructional purposes, method of presentation, student characteristics, type of objectives, and cuing techniques. (LS)

Studies the accuracy of science reporting by comparing original research reports with their treatment in the popular press. Finds that most media reports, in the process of making science lively and acceptable, introduce some errors of omission, emphasis, or fact. Discusses potential effects on the credibility of scientists and scientific…

Examines recall of brief news stories by Spanish and American university students. Finds that subjects in both societies were virtually identical in their overall ability to recall news stories and that each of the two groups remembered the news stories presented by the four media (newspaper, computer screen, television, or radio) in markedly…

Investigates impact of national culture on interorganizational relationships among organizations. Matches 35 Japanese and American companies by their business types. Reveals that the network of shared public relations firms was loosely connected--American companies were more central. Indicates the network structure of shared public relations firms…

A study examined scholarly journals available exclusively online, those available exclusively in traditional paper form, and an emerging category blurring the boundaries between them. The analysis uses Pierre Bourdieu's theory of linguistic habitus, the marketplaces, and symbolic capital to understand the difference(s) between traditional and…

The concept of "objectivity" suggests that facts are selected and constructed according to formal rules by professional journalists. A comparison of American and Soviet concepts of news leads to the observation that both share similar claims to objectivity. The similarity defies whether objectivity assumes the form of facts detached from…

Editorials in four prestigious American papers and two Filipino dailies addressing the 1986 election and revolution in the Philippines were compared for differences. Four hypotheses were tested: (1) that in treatment of the Philippines, editorials in the U.S. national prestige press would place more emphasis than do those in the Filipino…

Content analysis was employed in an examination of nine major metropolitan daily newspapers to determine how they portrayed both black and white members of the United States House of Representatives from l979 to l983. Specifically, the study examined the amount of coverage given to a sample of 16 black and 16 white representatives, the way…

Coverage of Ronald Reagan's China policy in three major newspapers--the "Los Angeles Times," the "New York Times," and the "Washington Post"--immediately before and after he assumed the presidency was submitted to content analysis. Results showed that the newspapers differed significantly both in their treatment of…

A study examined the ideological rift reflected in two communist-oriented and one Western-oriented Nicaraguan newspapers. It was hypothesized that items in "La Prensa" would refer to the United States more favorably and more frequently than they would refer to the Soviet bloc, while items in "Barricada" and "Diario"…