A study was conducted to compare the news reporting of religion specialists and nonspecialists at three major metropolitan newspapers. Representing different news policies and structural constraints, 1,164 religion news items from the "New York Times," Minneapolis "Star," and the Richmond (Virginia) "Times-Dispatch"…

A study examined the effect of humor on the perceived credibility, character, and authority of an advertisement and on the recall of that advertisement. Two groups of subjects each heard two radio spot announcements, one humorous and one serious. Two different products were advertised, so that the first group of subjects, 117 college advertising…

A study compared advertising media usage, advertising reach, and consumers' attitudes toward advertising in Israel and the United States. The study used data gathered from an Israeli survey of 1,600 consumers and an American survey of 1,500 consumers. The findings revealed that the press was the dominant advertising medium in both countries, in…

To determine the effects of cartoon-embellished programed text materials on student skill performance and student attitudes towards instruction and subject material, a random sample of 85 students in a course on audiovisual materials were selected as research subjects. Research procedures included: (1) pretest for skills and attitudes; (2) random…

Finds that current open meeting laws allow greater access to government, provide more comprehensive coverage, and have stronger enforcement measures than laws in l974. (FL)

A study of the coverage of 14 major events of the 1980 presidential campaign reveals little evidence that newspaper journalists wrote their leads to correspond with those of wire service stories. (FL)

Concludes that the "London Times" and the Foreign Broadcast Information Service of the United States government provide both comprehensive and unbiased coverage of events in Rhodesia, while the "New York Times" is less complete and the "Christian Science Monitor" is selective. (FL)

Indicates that newspapers are as readable today as they were in 1904, although the complexity of language they use has increased. Shows that magazines were significantly more readable than the newspapers published during the same time periods. (RL)

An analysis of 1,288 editorials published in four prestigious United States daily newspapers between 1967 and 1977 revealed that support for Israel was neither monolithic nor invariable and that the predominant position of the press was one of support for any negotiated peace settlement and denunciation of belligerency by either side. (GT)

Reports on a study which compared communication attitudes and mass media behavior among Blacks and Latinos (Chicanos, Puerto Ricans, and Cubans). Interviews with subjects provided data about television viewing and newspaper reading, which were found to be differentially correlated with such variables as age, sex, and education. (SW)

Examines environmental information source reliance among American and Japanese citizens. Finds that the Japanese are inclined to rely on non-mass media sources, whereas Americans exhibit greater differentiation among sources. (RS)

Discusses methods for incorporating video into hypermedia programs. Knowledge representation in hypermedia is explained; video production techniques are discussed; comparisons between linear video, interactive video, and hypervideo are presented; appropriate conditions for hypervideo use are examined; and a need for new media research is…

Compares the newspaper coverage of Robert La Follette during the 1924 Presidential campaign with that of George McGovern in 1972, finding numerous parallels in the press's response. (RB)

A study compared two models (economic and journalistic) of news selection in an attempt to explain what becomes news. The news gathering and news decisionmaking processes of three western United States network-affiliated television stations, one each in a small, medium, and large market, were observed during 12 "typical" days.…

A study examined the advertising of Japan and the United States to determine if commercial messages reflect the cultural values of a particular society, thereby indicating the need for specialized campaigns. It was hypothesized that the majority of Japanese advertisements would use the traditional appeals of group, consensus, soft sell, veneration…