This field study examined learning effects attributable to instructional design characteristics when eighth-grade science students used a print encyclopedia or a videotex version of the encyclopedia to write term papers. Results suggest that specific effects of instructional design characteristics of a delivery system are of a limited nature. (MBR)

The Advertising section of the Proceedings contains the following 18 papers: "The Birth of Adwatches: Political Advertising Becomes Front-Page News" (Jennifer Greer); "A Cross-Cultural Comparison of the Effects of Source Credibility on Attitudes and Behavioral Intentions" (Kak Yoon, Choong Hyun Kim, and Min-Sun Kim);…

Sexual harassment and exploitation exist in every culture no matter how advanced and civilized that culture is. The difference is only in degree rather than in kind. One example of such fulmination and exploitation can be found in the media. In order to see to what extent the abuse of women persists in the media of two very large and very…

Fifty-eight studies relating to the "knowledge gap" hypothesis (a theory that correlates public knowledge to educational level and mass media exposure) are examined in this report. In the opening sections, the theory is defined, and the early information diffusion studies and public opinion polls that led to its formulation in 1970 are…

Reviews studies that were carried out with children to compare cognitive processing of audio and television stories, and describes a study conducted in the Netherlands where children aged 10-12 either watched a television film or read a print version of the same story and then retold the story in writing. (23 references) (LRW)

A study examined how women's magazines covered the Equal Rights Amendment (ERA) between 1970 and 1979, especially investigating whether the publications spotlighted or ignored the amendment. Thirteen publications, spanning fashion to homemaking to working women, were analyzed on the basis of editorial profile, frequency of publication, and…

The R.S. Wyer and T.K. Srull model suggests that when humans process information and store it in memory they create construct categories that are somewhat like storage bins. According to this model, when information is placed in these bins, it is stored in the order that it is received or used, with the most recently processed information always…

This study compared Canadian elementary teachers' perceptions of computer-assisted instructional (CAI) software with findings in the literature. Topics discussed include computer-managed instruction (CMI); computers used for drill and practice and for tutorials; effectiveness of CAI; student attitudes; students' attention span; CAI as motivator;…

Describes a study that examined the information-seeking behavior of undergraduate students searching print and electronic encyclopedias to determine how mental models are adapted for different types of media. Cognitive load is discussed; print and electronic systems are compared; differences among three electronic encyclopedias are described; and…

This paper summarizes an integrated research study which was conducted of the literature on learning from mass media and instructional television. The body of literature reviewed encompasses 17,500 citations from the Educational Resources Information Clearinghouse (ERIC) and 1,882 citations from Psychological Abstracts. Major research areas…

A study examined the influence of national political and economic interests, culture, and history on the portrayal of Arabs in two weekly news magazines. Sample articles from the American weekly "Time" magazine and the British weekly "The Economist" were examined for coverage of the October 1973 Arab-Israeli war and the June…

A three-year study at the University of Alabama compared a traditional lecture method for teaching library research skills with a course-integrated, computer-enhanced approach by assessing each method's impact on the quality of bibliographies from engineering students' term papers. In four of the five semesters, no significant differences were…

Discusses the instructional effectiveness of various educational media, including illustrations; visual-based instructional media, including films, filmstrips, and television; programed learning; computer-assisted learning; audio-tutorial instruction; methods of group organization; and mastery learning methods. Research methodologies are also…

Reports on a study that explored the information locating and use activities, motivation, and learning patterns of children and adults using either a print or multimedia resource to complete an independent research task. Comparisons are presented between activities of print users and multimedia users, motivation in children and adults, and the…

Reports on a study investigating the importance of audio and textual redundancy in a computer-based, multimedia training program with identical content that undergraduate students used under one of the following conditions: full-text and totally redundant audio delivery; partial-text with full audio delivery; or graphics only with full audio…