Finds that the percentage of favorable, neutral, and unfavorable statements about the three Kennedy brothers in two national news magazines was similar and that both magazines published proportionately more favorable statements about John Kennedy than about either of his brothers. (FL)

Concludes that liberal opinion magazines have far more mobilizing information than do either conservative opinion magazines or news magazines. (FL)

Analyzes the coverage given to two major science-related stories by three leading weekly newsmagazines. Concludes that of the three, "Time" provided the most comprehensive coverage. (FL)

Reports that during the week of the 1979 crisis at the Three Mile Island nuclear power plant, the "New York Post" gave less factual information than "The New York Times" in both its main headlines and subheadlines; also notes that the information the "Post" did give was more sensationalized. (GT)

Reports that editors and readers could agree on "worst" newspapers, but concludes that editors may not share reader criteria concerning what constitutes the "best" journalistic product. (RL)

Examines the often attacked television commercial, its messages, and its effects. Considers commercials a contemporary art form, positing that they are deeply linked with the structure of poetry, and compares the TV director with the poet. Suggests that commercials are a "perfect" expression of the television medium--short, intensive,…

A study explored the differences in consumer perceptions of product attributes for national brand and generic grocery products as they related to the frequency of generic purchases. It was hypothesized that consumers perceive national brands more favorably than they do generics, but that the more frequently they purchase generics, the more…

A review of the literature reveals that publishers have suggested that magazines would cost twice as much and newspapers five times as much if they were not supported by advertising revenues. However, recent research indicates that this is not true. Although statistics regarding magazine publication are easier to obtain than those regarding…

A study was conducted to assess the dimensions of a National Public Radio (NPR) audience's interests in programing, and how these interests define subaudience groups. Telephone surveys were conducted with 276 persons who were over 18 years of age and who usually listened to the local university operated NPR station at least one day per week. The…

A study examined the marketing differences between large chain newspapers and small chain and independent newspapers by analyzing differences in characteristics of the newspapers, patterns of circulation, economic and social conditions of the market, and competition from other print media. The 200 newspapers studied--113 large chain and 87 small…

A comparative-historical perspective was used in analyzing the readabilities of three newspapers and three magazines. A total of 270 100-word samples were collected from the Chicago "Tribune," the New York "Times," the Memphis "Commercial Appeal,""Cosmopolitan,""Atlantic Monthly," and…

The way newspaper quality related to newspaper circulation was examined by asking journalism professionals to list the four best and the four worst daily newspapers with under 200,000 circulation in their own states. Returns were counted in only those states where two or more judges returned ballots. A total of 79 newspapers was rated superior by…

A reliable description of the person who writes media letters to newspapers and broadcast stations can be compiled from a combination of telephone and mail data less expensively than attempting to locate these letter writers through a random sample. (Author/JEG)

Finds that persons interviewed by newspaper reporters gave shorter and more serious replies than persons asked the same questions by radio and television reporters. (GW)