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Showing 211 to 225 of 322 results Save | Export
Harvey, Lisa St. Clair – 1979
A comparative study of two types of media, a newspaper and a museum, reveals substantive differences in the ways each of these communications organizations alters the information which it presents to the public. Interviews conducted with spokespeople from the Washington Post and the Smithsonian Institution focused on three major theories of…
Descriptors: Communication (Thought Transfer), Community Influence, Comparative Analysis, Information Dissemination
Peer reviewed Peer reviewed
Gandy, Oscar, Jr.; Coleman, Larry G. – Journalism Quarterly, 1986
Concludes that television use was more related to student perceptions of the black presidential candidate than was newspaper use, but the relation was slight. (FL)
Descriptors: Black Students, Comparative Analysis, Information Sources, Media Research
Peer reviewed Peer reviewed
Heath, Robert; Douglas, William – Public Relations Review, 1986
Presents results of a study comparing effectiveness of TV and print in issues campaign. Contends that recall of information is inhibited by TV. (MS)
Descriptors: Advertising, Comparative Analysis, Higher Education, Information Dissemination
Peer reviewed Peer reviewed
Condit, Celeste Michelle; Selzer, J. Ann – Critical Studies in Mass Communication, 1985
Contends that American journalists operate by behaviorist standards of "objectivity." Compares the transcript of a murder trial with newspaper coverage of that trial and finds that the latter reveals a prosecution bias in focus, choice of ideographs, journalistic qualifiers, and audience participation. (PD)
Descriptors: Behavior Theories, Bias, Comparative Analysis, Content Analysis
Cowen, Paul S. – Educational Communication and Technology: A Journal of Theory, Research, and Development, 1984
Describes a study which compared film and written material with regard to effects produced by order in which conflicting information is presented. Results indicate film is more influential and better recalled than conflicting written information: conflicting paragraphs produce a primacy effect, whereas analogous film segments produce no order…
Descriptors: Comparative Analysis, Films, Higher Education, Hypothesis Testing
Peer reviewed Peer reviewed
St. George, Arthur; Robinson-Weber, Sandra – Communication Research: An International Quarterly, 1983
Compared Blacks and Whites for the effect of media on various indicators of their political attitudes and behavior. Found that there is a differential effect of the media on Blacks and that specific media (television, newspapers) operate differently for Blacks than for Whites. (PD)
Descriptors: Adults, Attitude Change, Blacks, Citizen Participation
Peer reviewed Peer reviewed
Pratt, Cornelius – Journalism Quarterly, 1982
Reports that African students' credibility ratings are lower than those of White, American students for foreign news coverage in American media but not for news of the United States. (FL)
Descriptors: College Students, Comparative Analysis, Credibility, Foreign Students
Peer reviewed Peer reviewed
Norton, Will, Jr.; And Others – Newspaper Research Journal, 1980
An analysis of 1,461 newspaper editions indicated that, although only one future-oriented story appeared for every two editions, newspaper editors were taking these stories seriously, and that they realized the latent importance of speculative information to their readers. (RL)
Descriptors: Comparative Analysis, Content Analysis, Futures (of Society), Journalism
Peer reviewed Peer reviewed
Shaw, Eugene F.; Riffe, Daniel – Journalism Quarterly, 1979
Data from a comparative study of media use and preferences in two Tennessee towns reveal significant differences in media preferences and challenge some lingering stereotypes about the homogeneity of a small town's use of its daily newspaper. (GT)
Descriptors: Community Attitudes, Comparative Analysis, Demography, Information Sources
Peer reviewed Peer reviewed
McGreal, Rory – Interpersonal Computing and Technology Journal, 1994
Reports on a descriptive study of the effects of remoteness on the attitude levels of secondary school students taking audiographic teleconferencing courses. Attitudes of students taking courses on site with a teacher were compared to those of students taking the courses at remote locations. No significant differences were found. (52 references)…
Descriptors: Attitude Measures, Comparative Analysis, Distance Education, Educational Assessment
Association for Education in Journalism and Mass Communication. – 1993
The Newspapers section of this collection of conference presentations contains the following 24 papers: "Dropping the Paper: The Role of Women in Local Daily Subscription Cancellations" (Melinda D. Hawley); "The Effects of the 1990-1992 Recession in the Real Estate Industry in News Coverage in Real Estate Sections at Five Major U.S.…
Descriptors: Audience Analysis, Case Studies, Comparative Analysis, Developing Nations
Pavlik, John V.; Gerhart, Annette M. – 1984
Concerned with the validity of the audience data reported by two major syndicated magazine readership services--Mediamark Research Inc. (MRI) and Simmons Market Research Bureau (SMRB)--a study examined the differences in MRI and SMRB calculations of reader turnover rates, which form the basis for estimating audience accumulation. Results indicated…
Descriptors: Audience Analysis, Comparative Analysis, Evaluation Methods, Media Research
Cherry, Dianne Lynne – 1985
Defining agenda-setting as the ability of the mass media to influence the level of the public's awareness and perceptions of political issues, a study was conducted to examine the agenda-setting power of the black periodical press in the United States. Survey responses collected by the University of Michigan Center for Political Studies were…
Descriptors: Black Attitudes, Black Community, Blacks, Comparative Analysis
Caspari, Genevieve – 1982
A content analysis of white-oriented and black-oriented Milwaukee, Wisconsin, newspaper coverage of that city's racial riots in 1967 was conducted to test the following hypotheses: (1) the general media would rely more on "authority" sources, while the specialized black media would rely more on "nonauthority" sources; (2) the…
Descriptors: Blacks, Comparative Analysis, Content Analysis, Information Sources
Ely, Donald P. – 1984
With mounting interest in what research has shown about learning through computer assisted instruction (CAI), several research analysts have recently reviewed the CAI research for the past 20 years. Each review comes up with a set of conclusions that are fairly consistent with other reviews, and the conclusions from six of these studies are…
Descriptors: Comparative Analysis, Computer Assisted Instruction, Conventional Instruction, Elementary Secondary Education
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