Reports that graduate student research compares favorably to that of faculty research in many respects but that it has less emphasis on theory and on measuring affects. (FL)

An exploratory survey (part of a larger study) examined the relative effectiveness of news versus advertising as sources of product information. Subjects, 140 undergraduate students enrolled in an introductory public speaking course or a course in visual communication, completed a 5-page media interest survey. Results indicated that news rates…

A study replicated a 1994 study, "College Students' Media Habits: A National Study." In the present study, Lithuanian university students' media habits relative to American students' media habits were gauged. A total of 1500 survey questionnaires were distributed to 7 of the 16 Lithuanian universities. Background biographical questions…

Using data from a 1980 study of Iowa caucus and state nominating convention attendees a study investigated the newspaper and television use of political activists and opinion leaders or elites. Demographic and psychological variables were used to explain differences in media use behavior between the two groups, as well as to determine how the…

A study compared newspaper coverage of the women's suffrage movement in the 1920s with coverage of efforts to pass the Equal Rights Amendment in the 1970s and early 1980s, to see if the similar movements with different outcomes were treated similarly or differently by the press. A content analysis of relevant articles in the "New York…

The debate between objective and new journalism centers upon the question of which approach factually depicts reality. Both genres, however, are part of one fact/fiction matrix in which all narrative forms since John Locke have been based upon factuality. The difference between the genres is that new journalism relies upon the sensory data of…

This paper presents a global approach to the media comparison literature. Beginning with the pros and cons of media research, it discusses the results of both individual and meta-analysis research, compares the different methods researchers have used to determine media selection, and concludes with the most recent trends in media selection. It is…

A study was conducted to discover (1) how the Associated Press (AP) and United Press International (UPI) wire services and the Nonaligned News Agencies Pool (NANAP) covered international affairs in terms of frequency of stories, countries covered, and kinds of subject matter; (2) differences and similarities in the three agencies' coverage of…

A study was conducted to examine newspaper readers' responses to front page design and to explore the perceived differences among traditional, modern, and modular formats of newspaper design. Slides of the front pages of 10 pairs of competing daily newspapers were shown to 91 journalism students. After viewing three slides for each paper, subjects…

THE PURPOSE OF THE STUDY WAS THE DEVELOPMENT AND EXPERIMENTAL TEST OF TWO VERSIONS OF A SEVENTH-GRADE SCIENCE FILM. SPECIFIC OBJECTIVES WERE (1) TO PRODUCE TWO VERSIONS OF A FILM, ONE OF WHICH CONTAINED INSERTED QUESTIONS, AND (2) TO COMPARE THE EFFECTIVENESS OF THE QUESTIONS IN DEVELOPING AN UNDERSTANDING OF CONTROLLED EXPERIMENTATION. ALL OF THE…

One of the objectives of Project TACT is to determine the potential of a gamut of educational media. The working papers in this set have a basis in pictorial information produced through computer graphics. These papers are intended to serve as a basis for sharpening questions, delineating the context within which the answers might be significant,…

Purposes and alternative forms of mass communications research are explored in this four-part presentation. Part One examines the origins of, and the differences between, two conflicting types of research: administrative research, in which the mass media are perceived as neutral tools, capable of serving a wide range of purposes; and critical…

During the gavel-to-gavel coverage by public television of the Watergate Hearings of the Select Committee on Campaign Practices, audience makeup and attitudes in Florida were surveyed and profiled. Findings showed that blacks were attracted in greater proportion than whites, and males more than females. Spanish-speaking persons tended to avoid the…

Investigates and compares events following two nuclear accidents in the United States and the Soviet Union. Considers that the accompanying flow of information shows that the optimistic bulletins of official sources provided too few facts and weakened credibility with both journalists and the public. (NKA)

Reviews evaluation studies, box-score reviews, and meta-analyses on effectiveness of computer-assisted instruction (CAI) conducted from the 1960s through 1980s, using student achievement as a dependent measure. Conclusions are drawn as to CAI's effectiveness with regard to social and academic achievement and a cost analysis of CAI is provided. (29…