The question of whether adolescents turn to arcade video games for gratifications similar to those met by television viewing was investigated with 244 children 10 to 14 years old, who were attending a statewide summer sports camp. A questionnaire required subjects to rate the importance of 17 need statements and provide basic demographic…

Cultural dependency has become a serious international issue over the past two decades, especially as it relates to the news media. If charges that the Latin American media are subservient to foreign interests have any truth, then the content of their media should closely resemble that of the foreign wires to which they subscribe. The news can be…

The first article in this report discusses how psychographic measures can be used to describe newspaper readers' life styles and to distinguish readers of different newspapers in a market. It reports the findings of a study revealing that in three markets, different psychographic profiles emerged for readers of morning and afternoon newspapers.…

Describes a study which randomly sampled Gainesville, Florida, residents to determine whether free and aided recall is greater for videotex news stories or television newscaster stories; for stories with or without graphics; and for videotex or television newscaster stories accompanied by a nonredundant crawl. (MBR)

Reveals that women in decision-making positions in their jobs use media more for work-related information than do women in other work. (FL)

Concludes that, although both Blacks and Mexican Americans were generally negative in their evaluations of media portrayals of their ethnic groups, Blacks were more critical than Mexican Americans. (GT)

A study examined the similarities and differences which exist in the professionalization of public relations in Austria, Norway, and the United States. Subjects, 136 of 188 members of the Public Relations Verband Austria, 150 of 300 members of the Informasjonsforeningen (Norway), and 272 of 500 members of the Public Relations Society of America,…

The United States Coverage of International News section of the proceedings contains the following 15 papers: "TV News and U.S. Public Opinion about Foreign Countries: The Impact of Exposure and Attention" (Holli A. Semetko and others); "The World of U.S. Network Television News: Eighteen Years of Foreign News Coverage"…

Qualitative interviews and field observation were used in a study that examined the duties, satisfaction, organizational constraints, and career pathways of advertising agency account executives. In addition, the study compared the personnel functions of two different agencies--one large and one small. Results showed that the functions of account…

Questionnaires were sent to 114 of the 228 editorial page editors at newspapers in the United States with daily circulations greater than 50,000 for a study that compared (1) the editor-publisher relationship existing at chains to that found at independent papers, and (2) the 1984 presidential endorsements made by chains to those by independent…

A study analyzed the quality of reporting of public opinion polls in six selected newspapers during the final 65 days of the 1988 presidential campaign. The eight disclosure standards used were based upon the latest version of the American Association for Public Opinion Research (AAPOR) code of Professional Ethics and Practices. The newspapers…

Two variables that designers should consider when developing computer-based instruction (CBI) text screens are text density, which manipulates the context of the information presented, and screen density, which is a measurement of the amount of information presented at one time on the screen. A study on text density was designed to identify…

Because of limited access to technical systems used to train men to maintain complex electronic equipment, an instructional format employing low-cost slides and photos was used to provide students with simulated experiences. Five experimental instructional blocks were developed and tested in two classrooms. Results were compared with two control…

This paper reviews various studies of media development patterns, all pointing to mass media growth's association with urbanization. The development and use of mass media differs greatly among urban, suburban, and rural areas. However, media development patterns are similar among countries, differing in the stage but not the pattern of media…

Concludes that models in American magazine ads are older than those in Korean ads and are more likely to be smiling. (FL)