A study took an inside look at communicators from Russia and the United States to identify some of the factors that may influence journalists from both countries. Through joint efforts of researchers from both countries, two comparable nationwide surveys were conducted almost simultaneously in the summer and fall of 1992. The study was designed to…

Based on the premise that multimethod approaches that integrate quantitative and qualitative research methods are best suited to contextual studies of media audiences, two studies of mass media use and meaning were conducted with college undergraduates. Research grew out of a classroom assignment wherein students avoided all media products (films,…

Sections of the newspaper "USA Today" were compared with corresponding sections of four major newspapers--the "New York Times," the "Wall Street Journal," the "Los Angeles Herald Examiner," and the "Los Angeles Times"--to determine what editorial components made "USA Today" different and…

The Farmers' Alliance was organized in Texas in 1877, and soon spread through the South and Midwest. Farmers formed cooperatives to combat the crop-lien system that bound them to furnishing merchants and to oppose differential railroad rates that hampered the shipment of their crops. As it grew, the alliance began to demand other land,…

A study examined instructional television (ITV) to determine the differences in the affect domain existing among three concurrent environments: the face-to-face environment, defined as the site from which the message originates; the on-site location, defined as a location in close proximity to the origin of the message; and the off-site location.…

Journalists view the left-right continuum as a dimension on which political entities array themselves in order to vie for a similarly arrayed public. Such a spatial measuring device is useful, since it allows journalists to compare political entities on a common scale that readers supposedly understand and on which they can relate their own…

Analysis of surveys administered each year by the Radio-Television News Directors Association to news directors throughout the country reveals that a number of changes have occurred since 1972. The number of women and college graduates who are news directors has increased, although the median age of news directors, 38 in television and 31 in radio…

A project involving the evaluation of microcomputer courseware being marketed for school use was conducted in the Microcomputer Resource Center at Teachers College, Columbia University, during 1982 with funding from the Exxon Education Foundation. Every courseware package was evaluated by a team which included a subject matter expert, an…

This paper reviews the major studies of international and national approaches to media ethics and describes the various academic and global contexts for international media ethics study. It suggests methodology for helpful, if embryonic, comparison and for accurate pattern recognition. The paper explores the question of whether there are…

This paper discusses media comparison studies and reasons that research of this nature is pursued, especially in the area of computer-based interactive video (CBIV). Three scenarios are presented to demonstrate instances in which the knowledge of the relative effectiveness of CBIV is important and useful: (1) the case of the administrator who…

To answer the question of whether today's ads are culturally faithful in the depiction and portrayal of women, a study compared the findings of two 1970s studies of advertisements in four national magazines--"Ms.,""Playboy,""Time," and "Newsweek" as well as a film reflecting the findings--with a replication…

Noting that recent emphasis in the New World Information Order debate has focused on the development of new structures for the production and exchange of news among Third World countries, this paper provides a qualitative and quantitative examination of three types of alternative news agencies. They include the second-tier Western agencies…

Data gathered in a study of news coverage of the parttime Indiana and fulltime Michigan state legislatures were used to determine if source use in stories, portrayals of lawmakers and of the legislature as a whole, and topic coverage varied with the length of the legislative session. A content analysis was conducted of the 111 stories written by…

To replicate previous studies indicating a consistent pattern of unequal treatment of women in newspaper coverage, a study examined how 21 Michigan newspapers treated stories involving male and female state officials over an eight-week period. In particular, the study focused on the amount of coverage, the context of the coverage, the length of…

A study examined how four news magazines in North America and Western Europe covered British public reaction to the 1982 Falklands War. The news magazines--similar in format--represented four nations with varying degrees of closeness to Great Britain: the United States ("Time"), Canada ("Macleans"), West Germany…