A study investigated three United States and three foreign newspapers to determine the direction or bias of coverage of the 1983 Korean Airline (KAL) incident and any differences in coverage. It was hypothesized (1) that the amount of space allotted to the story in U. S. newspapers would be greater than that in foreign newspapers; (2) that there…

Emerging videotex news services--systems for distributing textual information on television screens that permit direct competition with pulp newspapers--are presently rooted in a limited theory of newsreading. The first of two rival theories of newsreading applicable to electronic newspapers is "uses and gratifications" research--the…

Surveys, content analyses, and laboratory experiment/judgment task strategies continue to be the dominant research methods used in mass communication research. Some researchers, however, are advocating method triangulation--the use of at least two and as many as five methods within the same study. A manual and computer search of several databases…

The failure of 17 newspaper markets between 1957 and 1975 raises the question of whether the 1982 entrance of "USA Today" into the newspaper market demonstrated fiscal prudence. A 20-month advertising content analysis was conducted to assess advertising trends in "USA Today." These data were compared with industry statistics…

A content analysis of issues of "Ladies' Home Journal" drawn from the early 1960s and from the mid-1970s was conducted to determine if fiction and advertising in the magazines had shown any response to the women's movement and if there was a difference between fiction and advertising in their response to that movement. A total of 12…

TWO HIGH SCHOOL PHYSICS CLASSES WERE CHOSEN TO BE EXPERIMENTAL GROUPS IN A STUDY OF THE EFFECTIVENESS OF AUDIOVISUAL MEDIA USED IN A COMPLEMENTARY (RATHER THAN SUPPLEMENTARY) ROLE IN THE INSTRUCTIONAL PROCESS. FOUR CLASSES TAUGHT BY TWO TEACHERS COMPRISED THE CONTROL GROUP. THE EXPERIMENTAL DESIGN WAS COMPLICATED IN THAT THE GROUPS WERE STRATIFIED…

As a companion to a research report describing the evaluation of a simulation-style instructional package for training in electronic equipment maintenance, this appendix includes: (1) a copy of the instructor's lesson plan; (2) a handout on power supply procedure; (3) samples of troubleshooting simulations; (4) instructor recording forms; (5)…

Argues that comparative and international research in the United States reflects the interests of the United States government. Claims such an ideological position defines the field's theoretical and methodological parameters. Cultural studies offer a perspective on this bias and offer a comprehensive, contextualized approach to the study of…

Indicates that those Venezuelans with a higher socioeconomic status (SES) are more likely to attend to the information- and entertainment-oriented content in the mass media and to identify a larger number of problem areas in their region and country. Also points out that the greater the exposure to newspaper content, the greater the nominal agenda…

Argues that the ways in which Midwestern and Plains schools of journalism differ from those of ivy league schools can be advantageous, specifically in the areas of research, service, and accreditation. (HTH)

Found that (1) neighborhood leaders' agendas and definitions of issues compared highly with those of residents, especially the most educated residents, while (2) neighborhood papers' agendas and definitions were much less related to those of residents. (PD)

Reveals that Canada's daily newspapers display remarkable cultural affinities toward their readers' respective cultural homelands--the French-language newspapers toward France and the English-language ones toward the United Kingdom. (FL)

A cross-media comparison of television and radio indicated that elementary students' recall of explicit story content was equivalent across media; however, recall of details was improved with a television presentation. Recognition of expressive language was facilitated by a radio story, whereas picture sequencing was augmented by a television…

Discusses research on the effectiveness of computer-based instruction (CBI) and proposes computer modeling as a tool to redirect CBI research toward more theoretically relevant and prescriptive research. Limitations of media comparison studies and media replication studies are described, and computer modeling in CBI research is reviewed. (48…

Discusses inconclusive results in educational research about how mediated instruction affects the learner. Topics include the influence of microcomputers; flaws in comparative studies that concentrated on the physical attributes of the medium rather than instructional design issues; aptitude treatment interaction analysis; and media attributes and…