Peer reviewedERIC Number: EJ286503
Record Type: CIJE
Publication Date: 1983
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
A Newspaper Chain's Pricing Behavior.
Blankenberg, William B.
Journalism Quarterly, v60 n2 p275-80 Sum 1983
Concludes that the Gannett newspaper chain has the highest average advertising rate of the chains studied. (FL)
Descriptors: Advertising, Comparative Analysis, Costs, Media Research, Newspapers, Publishing Industry
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
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Author Affiliations: N/A
