Competitive pressures can dilute the denominational identity of religiously affiliated colleges as colleges shed denominational bonds in pursuit of academic prestige. We ask: What is the relationship between denominational identity and athletic success at contemporary Christian colleges? To answer, we combine data from the Council for Christian Colleges and Universities (CCCU) Denominational Study, Learfield Directors' Cup, and U.S. Department of Education. Controlling for school size and athletic division, denominational identity was not significantly related to athletic success. Rather, larger CCCU schools have stronger sports, regardless of athletic division. We discuss implications and suggestions for further research.