A comprehensive exploration of 21st Century school politics, "Teachers versus the Public" offers the first comparison of the education policy views of both teachers and the public as a whole, and reveals a deep, broad divide between the opinions held by citizens and those who teach in the public schools. Among the findings: (1) Divisions…

Some struggles for prestige in academic technical communication are self-defeating and wasteful because of the clash between the material (or positive-sum) economy of the workplace and the positional (or zero-sum) economy of the academy. Some professors of technical communication create disrespect for themselves and their specialties because they…

Prestige-suggestion, the effect that the prestige or reputation of a source has on a receiver, is the subject of this paper. Three research studies which have been done recently by researchers in reading are reported. These studies asked the following questions: If consumers evaluate products by means of reading store advertisements, will they be…

Examines the adequacy of descriptions of counseling psychology and its professionals in introductory psychology textbooks compared to the descriptions of other applied areas of psychology. Results indicate that counseling psychology is less represented than industrial or organizational and clinical psychology and more represented than school…

The use of a semantic differential measure to investigate the institutional image of Tufts University (Massachusetts), both internal and external, is reported. The study focused on (1) differences between the current and desired image, and (2) differences among alumni, current student, and other constituencies' views of the institution.…

A review of "U.S. News and World Report" law-school ratings over a period of ten years offers observations about the methodology used to assess reputation, and discusses the consistency of the outcomes. Also considers whether the ratings themselves have affected reputation over time. (MSE)

A study of the image of the University of South Dakota among high school seniors, students, and alumni revealed a generally positive image, with some less definitive aspects of the image and with variations in image according to group surveyed. The image profile technique used was found to be reliable in assessing the perceptions of the three…

In a survey, 150 individuals evaluated 7 professions on prestige, honesty and ethical standards, importance to society, and interesting and challenging nature of occupation. Overall, university professors were rated lower than doctors, dentists, pharmacists, and clergy; the same as lawyers; and higher than bankers. Respondent income, age, and…