Although past research has spent considerable effort identifying competencies and academic activities that are associated with workplace readiness, the literature is largely silent regarding what might best serve as evidence to employers that a graduate possesses specific marketing competencies. In the current research, we develop a comprehensive…

Although previous research has examined how generic skills and disciplinary contexts are related, such investigation has not been conducted from students' perspectives. Implications of disciplinary differences for the design of a generic skills curriculum have also remained unexplored. In this study, a questionnaire was administered to 502…

A survey of 61 master's degree advertising programs reveals significant trends in program titles, curriculum design, course delivery, and students served. The results provide insight for current and planned master's degree programs as research predicts a continued increase in demand for master's education over the next decade. Survey results are…

In business education, the impacts of the globalization of markets, financial institutions, and economies exert increasing influence on the curriculum in business schools. Schools of business recognize the need to embed international experiences into their curriculum in order to prepare students for global context of the marketplace. Often,…

The primary objective of this study was to describe, analyze, and compare the vocational office education programs of the six European Economic Community countries. In these programs, specific emphasis was placed on the secondary school level. Facets of programs studied included: (1) philosophy and objectives, (2) organization, administration, and…

In this technology intensive society, most students are required to be proficient in computer skills to compete in today's global job market. These computer skills usually consist of basic to advanced knowledge in word processing, presentation, and spreadsheet applications. In many U.S. states, students are required to demonstrate computer…

A British study reviewed teaching and learning strategies used in Business and Technician Education Council (BTEC) courses in the context of growing emphasis on student-centered approaches and work-based competence. Course coordinators, tutors, course teams, and students in Business Studies and Engineering departments at 16 centers were…

As the fortunes of e-businesses fluctuate, what is the state of e-business educational offerings? The present study attempted to explore this question by investigating the number and nature of e-business programs available in colleges and universities. Results were compared to previously published findings on e-business education. Data were…

Two models of management education are examined: the academic model, which treats the field of business as a science; and the professional model, which is responsive to the perceived needs of the business community. A study investigated the models' validity within the context of existing programs by 268 surveying program deans about their beliefs…

A survey of 692 business-administration graduate students in four countries (Canada, Poland, Latvia, Philippines) indicates that students from different countries assign different rankings to the importance of business-administration courses in the curriculum, group courses into different thematic groups, and prefer different instructional…

The degree of professionalization of the field of higher education was investigated. To determine if higher education possesses unique knowledge and skills, a curriculum analysis was undertaken at Indiana University, Columbia University's Teachers College, and the University of Michigan. Using student transcripts, program handbooks, and university…

The IADIS CELDA 2012 Conference intention was to address the main issues concerned with evolving learning processes and supporting pedagogies and applications in the digital age. There had been advances in both cognitive psychology and computing that have affected the educational arena. The convergence of these two disciplines is increasing at a…