To determine the effects of cartoon-embellished programed text materials on student skill performance and student attitudes towards instruction and subject material, a random sample of 85 students in a course on audiovisual materials were selected as research subjects. Research procedures included: (1) pretest for skills and attitudes; (2) random…

A study examined the readership habits and gratifications of southern Illinois student and non-student newspaper readers. The study involved the "Southern Illinoisan," a privately owned regional newspaper, and the "Daily Egyptian," a student-operated newspaper. Other papers included the "Chicago Tribune," the…

A study was conducted in Champaign-Urbana, Illinois, to replicate research undertaken in Columbus, Ohio, that measured public knowledge about newspapers and television news business. Data were collected through telephone interviews with 341 heads of households. The results supported the findings of the earlier research. Among the findings of the…

A study replicated a 1994 study, "College Students' Media Habits: A National Study." In the present study, Lithuanian university students' media habits relative to American students' media habits were gauged. A total of 1500 survey questionnaires were distributed to 7 of the 16 Lithuanian universities. Background biographical questions…

Reports that African students' credibility ratings are lower than those of White, American students for foreign news coverage in American media but not for news of the United States. (FL)

In April 1997 in the United Kingdom (UK), "Teletubbies," a television program designed for young children, debuted. Unexpectedly, it developed a cult following among college students. In April 1998 "Teletubbies" debuted in the United States (US) on PBS. A study compared alternative readings and deconstructions of…

A study of the relationship between two distinct, yet intertwined populations (a university community and its surrounding community), their media use, and the ties they have to their respective communities moves research in this area forward both theoretically and methodologically. The study examined three university mass media: newspaper,…

To gather evidence on black-white differences in media-use habits, a study compared mass media and news exposure among university students in sub-Sahara Africa and in the United States. Two versions of a self-administered questionnaire were developed, one for each sample group. One part of the questionnaire--common to both groups--sought to…