Reports that residents of a midwestern community perceived local newspapers to be fairer than newspapers in general but that their attitudes were affected by structural factors. (FL)

A study explored the differences in consumer perceptions of product attributes for national brand and generic grocery products as they related to the frequency of generic purchases. It was hypothesized that consumers perceive national brands more favorably than they do generics, but that the more frequently they purchase generics, the more…

Compares the reactions of photojournalists and the public to hypothetical ethical dilemmas confronting press photographers. Concludes that the two groups disagree significantly in their reactions to 17 of 19 ethical situations. (FL)

A study compared advertising media usage, advertising reach, and consumers' attitudes toward advertising in Israel and the United States. The study used data gathered from an Israeli survey of 1,600 consumers and an American survey of 1,500 consumers. The findings revealed that the press was the dominant advertising medium in both countries, in…

Reports on a study which compared communication attitudes and mass media behavior among Blacks and Latinos (Chicanos, Puerto Ricans, and Cubans). Interviews with subjects provided data about television viewing and newspaper reading, which were found to be differentially correlated with such variables as age, sex, and education. (SW)

Reports the results of a survey of 122 science journalists and 110 scientists regarding their attitudes toward science news coverage; notes that the attitudes of the two groups were remarkably similar. (GT)

A survey of 266 adults supported previous findings that television is perceived to be a more credible, truthful, and important source of local news than the newspaper. (GT)

Journalists view the left-right continuum as a dimension on which political entities array themselves in order to vie for a similarly arrayed public. Such a spatial measuring device is useful, since it allows journalists to compare political entities on a common scale that readers supposedly understand and on which they can relate their own…

A study was conducted to examine newspaper readers' responses to front page design and to explore the perceived differences among traditional, modern, and modular formats of newspaper design. Slides of the front pages of 10 pairs of competing daily newspapers were shown to 91 journalism students. After viewing three slides for each paper, subjects…

The findings of research studies that come from a variety of sources and concern newspapers, some aspects of television news, and news media audiences are summarized briefly. Among the topics are audience characteristics, content of stories, readership, headlines and makeup, editorial policy, and editorial administration and personnel. Most of the…

A study examined the role of the mass media in the development of people's conceptions about a neo-Nazi march planned for Skokie, Illinois, in 1978. The purpose of the study was to determine whether or not and in what respects different types of people had developed common conceptions about the event and what role the mass media played in that…

Part of a larger project designed to produce a causal model of variables that impinge upon training interventions and influence adult learning, this research is concerned with learner attitudes toward the way employee training is delivered and the roles these convictions play in learning. Two research models served as a guide for comprehensive…