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Comparing Two Web/Mail Mixed-Mode Contact Protocols to a Unimode Mail Survey
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Newberry, Milton G., III; Israel, Glenn D. – Field Methods, 2017
Recent research has shown mixed-mode surveys are advantageous for organizations to use in collecting data. Previous research explored web/mail mode effects for four-contact waves. This study explores the effect of web/mail mixed-mode systems over a series of contacts on the customer satisfaction data from the Florida Cooperative Extension Service…
Descriptors: Mail Surveys, Mixed Methods Research, Comparative Analysis, Extension Education