Despite an increase in ad spending and demand for employees with expertise in search engine optimization (SEO), methods for teaching this important marketing strategy have received little coverage in the literature. Using Bloom's cognitive goals hierarchy as a framework, this experiential assignment provides a process for educators who may be new…

Massive Open Online Courses (MOOCs) have been one of the major trend topics of the last years within the e-learning community. Many companies, such as Coursera, edX and Udacity, launched MOOCs offering a broad range of topics. In this paper, the authors will take a look at the mobile support of different MOOC providers. Use cases and benefits of…

Learning management systems (LMS) play a central role in communications in online and distance education. In the digital era, with all the information now accessible at students' fingertips, plagiarism detection services (PDS) have become a must-have part of LMS. Such integration provides a seamless experience for users, allowing PDS to check…

This primarily methodological article makes a proposition for linguistic exploration of textual resources available through the "Google Scholar" search engine. These resources ("Google Scholar virtual corpus") are significantly larger than any existing corpus of academic writing. "Google Scholar", however, was not designed for linguistic searches…

Do library catalogs compete with Google or is it the other way around? We know which came first but which will finish in the end? Only trained library professionals were considered qualified to develop reliable catalog records. However, with the increased sophistication of search engines, we are beginning to realize that a collaborative effort may…

In order to help students make well-informed choices, reliable college ranking systems with comparable information about higher education institutions worldwide have been welcomed by many students. Because traditional college rankings had many methodological problems, a new type of user-based ranking, called "personalized college…

As individuals become more and more comfortable mediating all kinds of situations online and through various technologies, their virtual selves increasingly overlap their "real" lives. Posting a "happy birthday!" message on Facebook is as automatic as dropping a card in the mail. E-mailing relevant links to co-workers happens as naturally as…

Data-driven learning (DDL), or corpus-based language learning, involves the learner in an exploratory task to discover appropriate expressions or collocates regarding his writing. However, the problematic units of meaning in each learner's writing are so diverse that conventional corpora often prove futile. The search engine Google with the…

Compares the implied ontological frameworks of the Open Archives Initiative Protocol for Metadata Harvesting and the World Wide Web Consortium's Semantic Web. Discusses current search engine technology, semantic markup, indexing principles of special libraries and online databases, and componentization and the distinction between data and…

Explains desktop metasearch engines, which search the databases of several search engines simultaneously. Reviews two particular versions, the Copernic 2001 Pro and the BullsEye Pro 3, comparing costs, subject categories, display capabilities, and layout for presenting results. (LRW)

Automated techniques for finding plagiarism in student source code submissions have been in use for over 20 years and there are many available engines and services. This paper reviews the literature on the major modern detection engines, providing a comparison of them based upon the metrics and techniques they deploy. Generally the most common and…