This article is a comparative study of five pedagogical experiments that involved the use of the digital eZoomBook tool. An "eZoomBook" is a customized multi-level document incorporating links among the different layers that are accessible by tabs in a menu. eZoomBooks include a zooming in and out function allowing readers to navigate…

On signing the Bologna declaration in 1999, European countries committed themselves to addressing the reforms necessary for adapting their university education to the European Higher Education Area. This modification process culminated in 2010, and this research aims to analyse the degree of divergence that currently exists in each course subject…

Purpose: This paper aims to examine the impact of enterprise education on entrepreneurial attitude within European higher education institutions (HEIs) in France, Germany and Poland. The research seeks to consider whether differences between cultural and industrial heritage can influence entrepreneurial attitude and mediate the effectiveness of…

This article investigates how doctoral students perceive their research education in different disciplines in two higher education systems, the UK and France. It explores what underlies the diversity of doctoral students' experiences. Three theoretical positions are identified: the epistemological position, conceptualisation of research objects…

Arguably, entrepreneurship is still a recent phenomenon in French society, and its higher education establishments are still experimenting with ways to teach entrepreneurship and enterprise creation. This paper presents a unique opportunity to compare and contrast the entrepreneurial intention of French higher education students at three different…

The International Marketing Federation (IMF), supported by the Marketing Science Institute, has surveyed IMF member countries and a representative scattering of others to determine the current state and future trends in marketing education. This volume presents the findings of the survey of 21 countries--Argentina, Australia, Canada, Denmark,…

Twelve financial institutions (nine banks and three insurance companies) from five countries (France, West Germany, Japan, Sweden, and the United States) were studied to determine the directions in which financial service markets and firms are moving as a result of increasing competition and technological change. Data were collected from…

The increasing emphasis on entrepreneurship and self-employment training in vocational education and training (VET) worldwide was examined. Special attention was paid to the following themes: (1) the content and various concepts of entrepreneurship, including the distinction between external and internal entrepreneurship; (2) trends in…

The literature concerning the corporate culture of the United States is a starting point for comparing the institutions of different cultures. However, teaching about the cultural context of business is not simply a matter of describing non-American companies in American terms, and American-born language teachers usually have little experience…