Descriptor
| Comparative Analysis | 2 |
| Media Research | 2 |
| Advertising | 1 |
| Broadcast Industry | 1 |
| Condoms | 1 |
| Content Analysis | 1 |
| Credibility | 1 |
| English (Second Language) | 1 |
| Ethics | 1 |
| Evaluation | 1 |
| Foreign Countries | 1 |
| More ▼ | |
Source
| Journalism Quarterly | 1 |
Author
| O'Keefe, M. Timothy | 1 |
Publication Type
| Collected Works - Proceedings | 1 |
| Historical Materials | 1 |
Education Level
Audience
Location
| Asia | 2 |
Laws, Policies, & Programs
Assessments and Surveys
| Dale Chall Readability Formula | 1 |
What Works Clearinghouse Rating
Download full textAssociation for Education in Journalism and Mass Communication. – 1992
The Advertising section of the proceedings contains the following 16 papers: "Ethics of Advertising Practitioners: An Explanation Based on a Classical Theoretical Framework" (Cornelius B. Pratt and E. Lincoln James); "Sex Roles in Frightening Film Newspaper Advertisements: An Overview of the Past 50 Years" (Melissa M. Spirek);…
Descriptors: Advertising, Broadcast Industry, Comparative Analysis, Condoms
Peer reviewedO'Keefe, M. Timothy – Journalism Quarterly, 1971
A study to analyze selected shortwave broadcasts in terms of the Flesch formula for readibility is presented. The study attempted to qualify elements of style based on their scripted word usage and to compare and contrast the news broadcasts of four countries in terms of gross listenability. A number of studies were conducted which applied the…
Descriptors: Comparative Analysis, English (Second Language), Evaluation, Journalism
