We Turned to Madison Avenue for Tips on Selling Our $64 Million Bond Issue.

Conyers, John G.; Francl, Terry

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ERIC Number: EJ396537

Record Type: Journal

Publication Date: 1989

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

We Turned to Madison Avenue for Tips on Selling Our $64 Million Bond Issue.

Conyers, John G.; Francl, Terry

American School Board Journal, v176 n10 p27-28 Oct 1989

An Illinois school system won a bond issue election with a 30-day marketing campaign. Helpful marketing practices include identification of the target audience and finding the best medium to reach the audience. (MLF)

Descriptors: Bond Issues, Community Support, Educational Finance, Elementary Secondary Education, Marketing, Merchandising, School Community Relationship, Voting

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A