While new school construction bond elections for rural school districts can be difficult to pass, success is possible. This paper presents one superintendent's effective campaign to build a $4.2 million elementary school within a rural community. It reveals the need to continually reinforce the message of committing to educational quality combined with productive communication with the school board and continuous efforts to gain community support. Successful school construction bond referendums are shown to have the best chance of success through intense voter registration efforts, continual canvassing, community meetings, and mass mailings to sway public opinion. It is argued that successful passage can also be aided with the creation of a long-range plan designed to convince voters that the need is legitimate.(Contains 12 references). (GR)