This booklet deals with ideas, plans, and activities that have worked to gain election successes; and it discusses the pitfalls and problems that have produced election failures. The report tells how to organize people and jobs, and provides a timetable for actions during the last 12 weeks of a campaign. The authors suggest that most successful school election campaigns are long-range. They also note that the best indication of how a person will vote in the next election is how he voted in the last school election. A number of other suggestions for winning elections are provided. (JF)