An Illinois school system won a bond issue election with a 30-day marketing campaign. Helpful marketing practices include identification of the target audience and finding the best medium to reach the audience. (MLF)

Explores ways to establish good communications with the public that will lead to credibility, support, and bond-referendum success. Lists 10 reasons why bond referendums fail. (LMI)

Analysis of school bond elections in South Dakota and in South Carolina reveal some common patterns that can help school leaders conduct a successful campaign. Key recommendations include the following: (1) assemble a diverse community task force; (2) focus on "yes" voters; (3) plan early and stress personal contact; (4) bring in expert…

The use of modern marketing concepts to assist public school districts in the passage of school levies and bond issues is presented in this guidebook. The modern marketing concept is based on maximizing customer satisfaction and solving the problem of the consumer. Strategies are presented for conducting market analysis; financing, organizing, and…