School communities have been shut out of many of the more critical decision-making processes impacting local public schools. Decisions are mostly made as top-down actions from federal mandates, general assemblies, state departments, districts, and school level administration teams, isolating the school communities they are tasked to serve.…

Public schools face many of the same marketing problems found in private-sector organizations. These include reputation building, resource mobilization, personnel employment, program development, client satisfaction, community good will, and public political support. This paper analyzes the marketing concept and illustrates its application to…

The belief that solutions to educators' problems and requirements for competent personnel must come from external sources and increased public interest in education is examined. Economic conditions result in pressure for higher achievement and increased cost effectiveness. Evaluation will shift to combined data base emphasis and public relations…

During the months of November 1987 through February 1988, the Colorado Springs Public Schools, District 11, designed and implemented a community survey. The survey was conducted to determine community perceptions of public education in the district, assess community expectations for the schools, determine community attitudes toward current…

Describes the process and implementation of the Adopt-a-School program designed to get the business community involved in Memphis (TN) public schools. Defines considerations for selecting adoptors and resource materials and activities for adoptors and adoptees. Explains program monitoring and implementation in rural and urban areas. (SB)

In Boston a number of factors contributed to the prolonged community resistance to school desegregation and busing to achieve it. First, for ten years prior to 1974, Boston residents had been assured that their children had a right to attend neighborhood schools and that this right would never be abridged. Thus, the court order to utilize bus…

This is a report of a pilot study completed in the Corlears Hook section (a predominantly non-white, low income area) of New York City in order to identify the major issues underlying the educational beliefs of community people and educators. A questionnaire administered to parents, teachers, administrators, and paraprofessionals of four public…