Three papers focus on problems of women in higher education. The lead article by Janice Brandstrom presents a model plan to recruit and retain more women in non-traditional vocational programs, and to assist women in obtaining related employment after completion. It describes a five-phase Career Development Program including suggestions for…

Under a Title I grant of the Higher Education Act of 1965, Stark Technical College initiated a community task force for expanding minority opportunities in technical education. The task force, composed of community leaders and college representatives, became operational during the 1976-77 academic year. The need for this program was seen in the…

Community colleges, facing a decline in the 18 to 24 year old college age population, should adopt the marketing philosophy of private enterprise to discover and meet the unsatisfied educational needs of non-traditional, though potential, clients. The adoption of this philosophy, while necessitating that colleges provide education on terms…

Rio Hondo College's community relations report provides a review and evaluation of activities for 1977-78, and compares them with activities in the prior two years. These activities have been aimed at keeping the community, the college staff, and students informed and supportive of college programs, classes, and activities and aware of…

The environmental technician, a new but necessary subordinate of a professional environmentalist, might be employed by a health department, natural resources commission, state agriculture department, municipal water plant, or by business or industry in self-inspection and corrective activities. The Program of Teacher Education for Environmental…

In December 1976 a marketing process was implemented at Prince George's Community College (Maryland) as part of an institutional response to external forces--such as new emphases on life-long learning and equal opportunity, and declining fiscal support--and internal forces, including changing student demographics, enrollments and interests, and…

Fall 1977 first census enrollment in the Los Angeles Community College District was 129,296, showing a 2.5% increase over fall 1976 and a reversal of the previous year's enrollment decline. Major factors suggested as contributing to this increase include more vigorous recruitment efforts, increased student retention due to special college and…

The basic question to be considered was: "What will it take to provide adequate numbers of appropriately qualified operators of X-ray machines in medicine?" The conference was planned to provide maximum opportunity for exchange of ideas among technicians, educators of technicians, employers of technicians, and those involved in regulating the…

This paper discusses attempts made by the author to reinvigorate the College Honors Program at Union County College in New Jersey (UCC). Created in 1985 to offer an enriched learning experience for exceptional liberal arts students, the Honors Program helps students develop their thinking skills and achieve academic success. However, due to…

For colleges and universities to recruit transfers from community colleges, they must make the academic transition smooth and easy, by identifying student needs and offering services tailored to meet them. Such services may include special orientations, career planning services, student personnel services, clear credit transfer policies, and…

Community colleges need to adopt a broad conceptual definition of a continuing student in the design and evaluation of their retention strategies, recognizing nondegree goals as legitimate educational achievements and intermittent but persistent attendance as a valid method of pursuing educational goals. (MSE)

The Educational Equity Options Model (EEOM) is a strategy developed to increase the recruitment and retention of female students in non-traditional occupational education. This guide provides information on applying the EEOM to 11 two-year colleges in New York state and is designed to facilitate implementation of the model in other two-year…

Blue Ridge Community College (BRCC), in Flat Rock, North Carolina, has developed a student recruitment package that uses Asymetrix's ToolBook software package to introduce prospective students to the various curricula offered by the college. The ToolBook presentation uses a hypernavigation approach which allows users to directly access the…

In an effort to better market the college's programs and services, Prince George's Community College (PGCC), Maryland, has employed its own tracking system which utilizes a socioeconomic segmentation of their serviceable target population. This approach utilizes U.S. Census data grouping neighborhoods into natural socioeconomic, cultural, and…

Designed for participants at a workshop on at-risk student recruitment and retention, this booklet provides information on SEE (Students with Education and Experience), a cooperative education-based retention program operating in the Collin County Community College District (Texas). After presenting a flow chart of the SEE Model and data on high…