Describes how formative data on enrollment patterns and class offerings are collected and used at Oklahoma City Community College in marketing and scheduling. Evaluates the research effort in terms of its value in long-range strategic planning and managed decision making in day-to-day activities. (DMM)

Argues that community college vitality is directly proportional to the integration of the comfort and confidence levels of personnel involved in public relations, institutional research, and college leadership. Considers Miami-Dade Community College's use of data on student demographics, achievement test results, student satisfaction, and…

A nationwide survey of 1,084 nonreligiously affiliated colleges offering degrees that require at least two but less than four years of study was conducted to identify student recruitment and advertising practices. Respondents were asked to indicate: (1) which recruitment practices on a 40-item checklist were currently in use; (2) recruitment…

The focus of this paper is on issues and concepts in the retention and recruitment of Hispanic students in post-secondary education. First, national post-secondary enrollment declines are projected and the implications of these declines are discussed for admissions and recruitment personnel. Next, the report considers Hispanic enrollments in…

During the growth period of the 1960's and the early 1970's, community college institutional research focused on conducting surveys, compiling institutional reports on grades and enrollments, analyzing student characteristics, and providing background information for writing grants. The researchers came mostly from the teaching faculty and were…

In 1992, the Board of Governors of the California Community Colleges (CCC) adopted the Student Equity Policy requiring all districts in the community college system to develop a Student Equity Plan (SEP) to ensure that the composition of students who enroll, are retained, transfer, or achieve their occupational goals in the CCC reflects the…