Purpose: The purpose of this paper is to investigate how the effects of 8Ps of services marketing affect students' selection of self-financing sub-degree programmes in Hong Kong. The factors that affect students' selection of self-financing sub-degree programmes have not been studied in higher education market of Hong Kong. This research is to…

This dissertation describes the process of creating a guidebook that developmental education administrators can use to build their capacity as leaders, learners, and program planners. The guidebook is the product of a qualitative study designed to better understand how community college administrators who have program planning responsibilities for…

In anticipation of teacher shortages in liberal arts disciplines, a study was conducted to investigate how community college administrators in the 19-state Council of North Central Community/Junior College Region planned to recruit faculty in general education disciplines over the next 5 years. In spring 1986, 353 community and junior college…

The Westchester County Employers Survey was done in May 2003 in order learn more about employee training needs, how they accomplished these needs, and how it would be possible for the Westchester Community College to fulfill these needs. Out of the 639 surveys sent, 145 were returned in a satisfactory format, which produces a 22.6% return rate.…

An anonymous suvey was administered to all students completing learning skills minicourses (n=141) during the fall 1976 semester at El Camino College (California). The survey was designed to provide information for the purposes of identifying and evaluating the recruitment strategies for and enrollment motivations of students completing the…

A survey of 30 randomly selected adult students enrolled in Surry Community College's (SCC's) high school completion program was conducted to determine the societal factors that motivate adults to complete high school diploma requirements. The survey instrument was based upon the findings from a review of the literature, interviews with three…

This paper reports the results of an 11 item questionnaire designed to ascertain the personal characteristics and backgrounds of newly-hired faculty in the 19 state North Central region. Useable responses were obtained from 406 full-time community college faculty who were hired for the 1973-74 school year. Ninety-six percent were white, 57 percent…

In 1986, Northern Virginia Community College (NVCC) conducted a marketing review to assess the achievement of marketing objectives, identify the most effective marketing activities, assess the community's awareness of and the image of NVCC, assess the perceived quality and appropriateness of the college's programs and services, and formulate…

In spring 1984, almost 8,000 students, who were enrolled in 42 different college-credit telecourses, were surveyed to determine the students' background, how they learned about telecourses, and how they intended to view programs. Data from the study were tabulated by state, course type, and selected individual courses and were cross-tabulated and…

A study was conducted to identify and evaluate the kinds of student recruitment procedures currently used by community colleges in Kansas and Oklahoma. After a literature search, an 18-item questionnaire was used to collect data on four recruitment techniques; i.e., on-site high school pre-registration; campus tours; early bird on-campus…

A questionnaire was sent to presidents of 830 publicly supported two-year colleges that had technical-occupational programs to ascertain if there had been an increase in women students enrolled in 14 programs from the academic year 1971-1972 to the academic year 1972-1973. A total of 40.1% of the schools responded, with 154 schools providing…

A study was conducted by DeKalb Area Vocational-Technical School (DAVTS) to determine the attitudes of gifted high school students toward high technology as a choice for postsecondary studies and their interest in joint enrollment in DATVS's high technology programs. A student questionnaire, information on DATVS high technology programs, and a…

In the late fall of 1988, a study was undertaken of retention efforts focusing on minority students enrolled in occupational education programs in New York two-year colleges. Specifically, the study sought to determine the extent to which the state's colleges had programs or services to facilitate the persistence and retention of minority students…

Describes a nationwide study of the percentage of minority faculty employed full-time at community colleges and strategies used to recruit them. Suggests that successful strategies include placing minorities on the board of trustees, recruiting from industry, and hiring minority faculty as chief academic administrators and ethnic studies…